Research On The Publishing Industry Of Japanese Mobile Novels

With the advent of the mobile Internet,the development of Japan ' s digital publishing industry has laid foundation of market and technology.Japan is the firstcountry to appear mobile phone novels,used mobile technology I-MODE to build mobile phone network platform,similar to the form of conwersational expression,the theme and content of the novel are close to the daily life of the young people.Japan mobile phone novel network platform in different stages of development to improve the mode of operation makes the Japanese mobile phone novels into the industrialization of development model,use of social networking for mobile phone novels to save popularity,the Mobile Novel Grand Prix offers opportunities for more work on paper.For the hot mobile phone novel IP video operation,various business models combine to make countless Japanese young people keen on reading mobile phone novels,for the development of digital publishing industry in Japan add a thick and heavy.This article to the Japanese mobile phone novel platform in the representative of the "Magic Island"and"Wild strawberry"as a case.From the development of mobile phone novels and the status quo,summarizes the characteristics of Japanese mobile phone novels.To further analyze the network platform in different operating modes of specific practices and enumeration of typical cases for analysis.To find the Japanese mobile phone novel in the process of industrial development issues.And targeted to propose solutions.The successful operation strategy of network platform based on Japanese mobile novels.For China's digital publishing industry to provide some suggestions for reference.Throughout the course of development of the Japanese mobile novel,although its history is not long,born so far only a short 16 years.In 2000 the first mobile phone novel site "Magic Island" to create the industry precedent.In 2002 YOSHI published in the site after a full series of bestsellers after a total of more than 2.7 million copies.YOSHI successfully inspired a lot of writers enthusiasm and attracting a wider audience.The network platform also took the opportunity to host mobile phone noel Grand Prix 2000-2005 by the industry knows as "the first mobile phone boom".2005-2007 Volkswagen community actively published mobile novels and build bestseller.2007 bestseller list of the top three were occupied by mobile phone novels.Strong sales by the industry as "the second mobile phone boom".Since then the pace of development gradually stable.This article takes the Japanese mobile novel industry as the research object.Formthe digitail publishing business modle to proceed,at the same time based on Japanese literature research on the existing achievements of Japanese mobile phone novels.Reference to domestic and foreign research literature,depth analysis of the classic case for specific analysis.Research on the Publishing Industry of mobile novels from the perspective of professional discipline of editing and publishing.Trying to make more systematic research to make up for the blank spots in the field.This article covers anumber of disciplines and a number of research methods and innovate on the asis of sxisting research.Japan' s research results form the literary point of view on the content and form of Japanese mobile phone novels so far.Rarely form the industry this more comprehensive from the perspective of the whole industry picture.To further its rise and fall of the more in-depth analysis.More and less,everything has two sides.There are still some problems in the rapid development of Japanese mobile novel,such as content homogeneity and difficulty of build high-quality brand ect.I believe that with the platform to strengthen the management and self-improvement.In the future with more high-quality content services.After building a good brand image.Enhance the potential for sustainable development.