Studies On Influential Factors Of QQ Avatar Selecting

Tencent QQ was born from now on,has becoming a classic instant messaging software which contact with working,living and learning.QQ avatar was used as a Personal symbol by hundreds of millions of users,and Played a important role in the Process of Personal network of friends.Tencent QQ users will be influenced by some factors which will be the study object in this PaPer.Used snowball samPling method and convenient samPling which is one method of non-Probability samPling methods.I collected 251 valid questionnaires by the way of questionnaire investigation.I used the statistical method,such as crossover frequency analysis,independent samPle T-test and ANOVA to valid the choice of QQ avatar influenced by demograPhic characteristics.It was found that the choice of QQ avatar will be affected by demograPhic characteristics,such as gender,Place of origin,birth tyPe,major,grade,the average monthly consumption levels.It will be affected by different users' character.DemograPhic characteristics not only affect the QQ avatar choice behavior but QQ avatar favor,but also affect the Personality excePt the tyPe of leader.Different Personalities of college students also affect the QQ avatar choice behavior aPart from the frequency of replacement of QQ avatar and the daily online time.For the conclusions of this study,the PaPer constructed a theoretical model of QQ avatar factors affecting.Some corresponding marketing recommendation was ProPosed to Tencent,from three asPects of Precision marketing,marketing circles and viral marketing.