Research On The Poor Travel Behavior Of Undergraduate Students In Hohhot

With the development of Internet technology and social economy,China's tourism industry has developed to the stage of mass tourism.Mass tourism presents the characteristics of diversification of tourism groups,tourism behavior,and tourism demand.In the tourism group,college students are widely concerned.From the characteristics of college students,their tourism behavior is restricted by independent economic factors.At the same time,tourism behavior has the characteristics of following the crowd.The post-95 college students grow up in the Internet information age,and their recognition of "poor travel" is high,and the motivation is more complex.With the development of tourist attractions,travel agencies and air transport,more and more "poor travel" tourism products are launched into the market.College students choose "poor travel" different from general tourism.It is of great significance to study the "poor travel" behavior of college students,analyze their consumption characteristics,and master the law of their poor travel.It is of great significance to guide college students to reasonably carry out tourism consumption,develop tourism product market,promote the development of college education and promote the health of College students.Based on the theory of tourist behavior,planned behavior theory,customer value theory and tourism economics,combined with the related knowledge of tourists' consumption psychology,on the basis of domestic and foreign scholars' research on College Students' poor travel behavior,this paper finds that there are few scholars involved in the research field of College Students' poor travel behavior in Hohhot city.Based on this,this study takes Hohhot college students' poor travel behavior as the research object,analyzes the characteristics and problems of Hohhot college students' poor travel,and investigates the demand and influencing factors of College Students' poor travel.College students have a strong desire to travel.The main source of funds for poor travel is the balance of living expenses or parental support.The main consumption items in the process of poor travel are transportation and accommodation.The time choice of College Students' poor travel is mainly winter and summer vacation or after-school time,less choose holiday travel.In the way of travel,Hohhot college students tend to choose to accompany with classmates and friends;in the information screening of poor travel,it is mainly recommended by the network and classmates,and the information collected is mainly through the information of destination scenic spots and tourism strategies on social network.The main problems of College Students' poor travel are safety,unreasonable itinerary arrangement and unfamiliar route.Using spss22.0 statistical software to analyze 33 influencing factors,four main factors were extracted.According to the above main factors,this paper puts forward the development countermeasures of tourism industry for college students' poor travel,such as increasing the discount from the train ticket and other transportation costs,paying attention to the network channel in the B &B marketing and scenic spot promotion,strengthening the safety management,innovating the tourism product design,taking social network as the main marketing channel,and improving the consumption experience of College Students' poor travel Strategy.