Marketing And Promotion Plan Of Super Monkey

This paper is a sports brand marketing plan.In recent years,with the rapid development of the new gym,Leke,keepland,light pigsty and so on have sprung up,gradually occupying the public vision,and Super Monkey is the representative of this new gym.Due to the high cost of traditional gymnasiums,the mode of selling annual cards has long been criticized,while the market share of new gymnasiums,which mainly focus on single payment,has increased.But as the competition intensifies,the development of Super Monkey is also facing challenges.The mode of charging per time is no longer novel and the brand recognition is not strong.This paper will make a detailed analysis from the current situation of the fitness industry,competitive products,the brand of Super Monkey,the proposed communication scheme and other aspects,aiming to lay a good foundation for the brand upgrading of Super Monkey,so as to better stand firm in the competitive fitness industry.