In The View Of Public Diplomacy:China's Chances And Chooses Of Strategic Communication In E-sports

After the end of the Cold War,the ideological confrontation in the world has gradually made way for the geo-cultural confrontation.In addition to the digestion of the two camps,the third world has also gradually turned to the road of national cultural rejuvenation,in order to counter the cultural hegemony of the United States.At the same time,the development of information technology has led to a digital revolution,the importance of traditional power control is declining,replaced by information-related power and media-related power.Public diplomacy has been endowed with the new connotation of "digital governance" in the contemporary era,and its object extends from the foreign public to the domestic public,that is,public diplomacy is not only external,but also internal.The rise of e-sports industry in China has changed the way of life and social interaction of citizens,and e-sports has gradually risen from a single entertainment to a high political level.The video game,known as the "ninth art",merges with the mass media with social media as the core in the process of media change.It has obtained certain agenda setting function and participated in the construction of social and cultural memory.Because of the dual attribute of e-sports 's media-cultural products,after absorbing the function of mass media,e-sports has certain independence compared with other media e-sports.E-sports 's communication ability and potential alert we must attach importance to e-sports communication,and it is necessary to upgrade e-sports to the level of strategic communication.China's e-sports industry already has the world's largest capital market and users.China's e-sports athletes' outstanding achievements in recent years have been reported by the mainstream media,which has laid a solid domestic foundation for China's e-sports strategic communication.China's e-sports industry still has competition,IP and regulatory deficiencies,but overall,China's e-sports strategy communication is not only feasible,but also has certain advantages.China's e-sports has gone from "rising" to "seeking potential ".If we can seize the opportunityand occupy the heights of e-sports 's media,we can open the gap for the predicament of insufficient media strength in our country,enhance the ability of "expressing ourselves" in the world,further enhance the image of China's country,and promote the realization of the long-term and overall strategic goal.