Research On The Transmission Mechanism Of Public Emotion In Public Health Sudden Public Opinion

Under the new media environment,the way of information dissemination has undergone great changes,which has brought new challenges to the governance and prevention of Internet public opinion in China.In social media,the public's information dissemination has strong emotional characteristics.The polarization of public sentiment in public opinion will make it difficult to judge and control the trend of public opinion,and then increase the risk in the process of public opinion transmission.In recent years,public health incidents have frequently entered the public's field of view,and the public's discussion of public health emergencies has also increased,which has put on the agenda how to respond to public health emergencies.The public often has emotional fluctuations in the face of public health emergencies.Therefore,in public health emergencies,the public's emotional transmission often occurs.This enables relevant departments to respond to public health emergencies while also To guide the public's emotions will undoubtedly increase the operational difficulties of the relevant departments,so it is necessary to review and study the spread of public emotions in public health emergencies.Taking the outbreak of New Coronary Pneumonia in 2019 as an example,this paper studies and analyzes the transmission mechanism of public emotions in the public health public opinion media.The current social background factors pave the way for the public's emotions.Health issues are more likely to cause the public's risk perception,the public's own quality and ability to interpret information,the public's emotional resonance,attention and self-image building,and the emotional mobilization of individual behaviors by government actions.The external cause of public emotional transmission is society.The cost of emotional communication is lower in the era of the media-oriented media,the pressure from groups is driving the public's emotional communication,the influence of information sources on the public's emotional communication,the information vacuum aggravates the risk of public emotional communication,and public sentiment reversal leadsto public emotional fluctuations.From a macro perspective,the path of public sentiment is the arousal of emotions,the stimulation of emotions,the collection of emotions,the precipitation and explosion of emotions.From the micro perspective,the path of public emotional transmission is the explosive transmission and circle crossing of the central node.Diffusion.Through research on the transmission mechanism of public emotion in public opinion.Discover its law of communication,propose corresponding communication strategies,and provide reference suggestions and measures for possible risks in public opinion.Relevant government departments should respond in a timely manner,occupy the commanding heights of public opinion,improve government credibility,and avoid alienation of trust;the media must change publicity Reporting methods,increasing the dissemination of scientific information,and adopting different reporting strategies at different stages of the event to prevent public emotional polarization;opinion leaders should uphold a rational and objective attitude and correctly guide public opinion;the public should improve media literacy and emotions Management ability,release information rationally,and improve their own recognition of the information;only through the joint efforts of all parties can the public's emotions be in a stable state,and the risk of public health outbreaks can be reduced.