The Effect Of Help-seeker Information And Help Amount On College Students' Internet Donation Behavior

Donation behavior,as a typical altruistic behavior,has always been an important part of psychological research.With the development of the network,various forms of network donation are becoming more and more widespread.As a new mode of internet donation,charitable crowd-funding generally means that the projects initiated by the help-seekers have the nature of social public welfare.Its essence is a kind of free donation,and the charitable crowd-funding donation behavior belongs to a typical internet donation behavior.This study will explore the influence of the information of the helpers on the behavior of public donation.Through the previous literature review,we found that there are three shortcomings.First,the research on charitable crowd-funding donation mode mainly focuses on the field of communication and finance,and the research about its influence mechanism is inadequate from the psychological research Second,the research methods mostly use charitable crowd funding data for factor analysis and lack of experimental paradigm research.Third,the research on online donation behavior is inadequate.The research results of help-seeking information on online donation behavior are not rich enoughThis study takes college students as the research object,takes experiments as the research carrier,and combines the characteristics of charitable crowd-funding sets up two experiments to explore the influence of help-seeking information on charitable crowd-funding donation behavior.Experiment 1 explored the influence of information expression and proof materials on online donation behavior.The second experiment explored the impact of the target amount of help-seeking information and the amount raised on the online donation behavior.The results of this study show that:(1)The main effect of proving information status is very significant,and the amount of donation for the information with proving material is significantly higher than that for the information without proving material.(2)The main effect of the narrative perspective of help-seeking information is significant.The donation amount of the third person from the narrative perspective of help-seeking information is significantly higher than that of the first person.(4)The main effect of the amount raised is very significant.The amount of donation obtained from the less amount raised information is significantly higher than that from the more amount raised information.