Research Investigation And Research On The Value Orientation Of Qinghai College Students Under Mobile Media

On August 30,2019,according to data released by China Internet Network Information Center(CNNIC),the proportion of Internet users in China reached 854 million mobile phones was 99.1%.As the fifth media after newspapers,radio,television,and the Internet,mobile phones are increasingly dominant in college students' life,study,and work.On the one hand,mobile media has brought convenience to college students' study and life.On the other hand,all kinds of information and values disseminated by mobile media have influenced the value orientation of college students.Therefore,This article selects six ordinary colleges and universities in Qinghai as the research object,through the questionnaire investigation and the individual interview,obtains the basic data which the mobile phone media affects the university student value orientation,from the political value orientation,moral value orientation,learning value orientation,communication value orientation,consumption value orientation and career choice value orientation,this paper analyzes the influence of mobile phone media on college students' value orientation,and analyze the existing problems and their causes,this paper puts forward how to give full play to the role of mobile media from aspects of strengthening the construction of a new position of mobile media in the education of college students' values,strengthening the supervision of the relevant departments of society on Mobile Media,and improving the media literacy of college students.the concrete countermeasures of carrying out effective Value Orientation Education and guidance to college students.The research results can help colleges and universities objectively understand the impact of mobile phone media on college students' value orientation,effectively carry out targeted education,and help college students form correct value orientation,to promote the healthy growth of college students has certain theoretical and practical reference value.