Research On The Spread And Prevention Of Healthy Rumors On WeChat Platform

On the We Chat platform,where everyone can produce information,the lack of "gatekeepers" has caused health rumors to spread virally.Therefore,it is very important to sort out the current status of the spread of We Chat health rumors,in-depth study of the causes of the spread and put forward prevention and control measures.The subject inherits the research results of its predecessors,through literature analysis,questionnaires and other methods to make all new ideas based on the actual application of rumors,and finally presented in the form of video works.The subject is discussed from the following aspects.Firstly,we summarize the spreading characteristics of health rumors from the aspects of We Chat health rumors spreading subject,content,method and portraits of susceptible people.Secondly,analyze the causes of the spread of We Chat health rumors,and believe that communicators are often driven by economic interests to spread rumors.The "loss of voice" of medical professionals and the "dereliction of duty" of news practitioners have led to the "long-term cure" of health rumors.The contradiction between the increase in the demand for health information of the audience and the lack of high-quality health information is also one of the driving forces for the spread of health rumors.In addition,the content characteristics of the rumors and the "strong relationship" of We Chat,the echo room effect are all promoting the circulation of health rumors factor.The third aspect is to start with the research on the governance of health rumors,combine persuasion theory with rumors research,and discuss specific measures to prevent and control rumors in a comprehensive and multi-level manner in accordance with different stages of rumors.Strong forces.In addition,can not ignore the traditional advantages of audiovisual media.Finally,the practical application of the theory of prevention and control of health rumors.The video type is the popular science video named "Health Rock",and the film is about 35 minutes.