Research On The Spread Of Sports Reality Shows In China Under The 5W Model

Once the reality show in China appeared,it showed a rapid development trend,and a large number of excellent programs emerged,bringing audiences a feast after feast.With the potential of the 2008 Olympic Games,sports reality shows have gradually entered the public's field of vision.As a TV program centered on the dissemination of sports knowledge and the transfer of sports value,it has a positive significance for the development of China's sports culture.However,after several years of evolution,problems such as "homogenization","lack of innovation",and "imitation" have been exposed one after another.Their influence and ratings have been unsatisfactory,and no "phenomenal" programs have appeared.In the summer of2018,with the appearance of a popular reality show "This is a slam dunk",it broke the existing embarrassment of the sports reality show and became the focus of public attention."This is a Slam Dunk" is a reality show on the subject of basketball sports competition,with her unique narrative system,keep the program in entertainment and sports value pursuit,the relative balance between once broadcast will echo,the show to a higher amount of play to become the most successful sports type of reality TV show,and,because of its original success overseas media group to buy the copyright,created the domestic reality show out to sea.This thesis adopts research methods such as literature data method,investigation method,case analysis method and mathematical statistics method,etc.The sports reality show "This is a Slam Dunk"(the first season),based on Lasswell ' s 5W theory of communication,analyzes from five aspects: the subject,the content,the media,the audience,and the effect of the communication.The situation is connected.Through the detailed text interpretation of the twelve episodes of the film,we explore the specific reasons for the "Slam Dunk" program to gain ratings and word of mouth,and summarize the success of the program,which will be a benign future for sports reality shows.Development provides reference and reference.The study concludes:(1)In terms of communication subjects,the host 's age and style are in line with the program 's positioning;the addition of celebrities and guests takes into account both professionalism and entertainment;the selection of amateur players pays more attention to diversity and fits the public life;theproduction team 's Rich experience is an important guarantee for the success of the show.Each identity has a clear division of labor and plays a different role to jointly constitute the main body of the program.(2)In terms of dissemination content,3V3 has officially become the 2020 Olympics project.The choice of basketball is more in line with mainstream culture and it is easier to resonate with the public's hobbies.Through intense and exciting game forms,the show shows the star and player's ball skills,highlights the charm of basketball,enhances the audience's knowledge of basketball culture,and transmits positive positive energy to the public.(3)In terms of media,the program relies on the characteristics of the diversity of channels in the new media era.Through television and the Internet,the promotion of various online social platforms,and the promotion of offline sports events,it broadens the channels of communication and leverages the advantages of each channel.To expand the visibility and influence of the show.(4)In terms of dissemination of audiences,a quantitative analysis was conducted through questionnaires,and it was concluded that the characteristics of the audience were younger audiences,mainly students and office workers.Men were slightly higher than women and had certain loyal users.In addition,new media With the development of the times,the convenience of mobile devices has been better played.The surveyed data is consistent with the program's positioning and social development trends.(5)In terms of communication effect,by watching the program,the audience is affected to a certain extent in terms of cognition,attitude and behavior.In addition,the program forms a series of industrial chains in terms of efficiency,and has certain economic potential to bring commercial value to the program.