Study On Project-based Curriculum Development And Practice Based On The Integration Of Production And Education

In the new era,the e-commerce industry is constantly upgrading.In response to The National Vocational Education Reform Implementation Plan put forward by the State Council with an appeal to promote the integration between production and education regarded as “dual” education,and other vocational education policies,this study based on the concept of three integration: the integration of industry and education,the cooperation between schools and enterprises,and the integration of work and learning tries to explore the current teaching situation of e-commerce major in secondary vocational schools and to analyze the characteristics of e-commerce majors,teachers and students in the two case schools(Guangdong Huali Technical College and Guangdong High-tech Technical School).It is found that there are many problems in the teaching of e-commerce course of secondary vocational education,such as traditional teaching methods,backward teaching contents,weak teachers strength,single teaching evaluation and so on,which make it difficult for the trained students to meet the market demand.Therefore,exploring the curriculum development and practice of e-commerce major in secondary vocational schools based on the integration of industry and education is the core issue to break through the current predicament of vocational education.Taking The Comprehensive Training of E-commerce as an example,this paper adopts the methods of literature research,interview,questionnaire survey and experimental research from the perspectives of pedagogy,vocational pedagogy and educational research methods and draws the following conclusions:To begin with,the ideas of project curriculum reform based on the integration of industry and education are sorted out as follows: reconstruct the curriculum system with vocational ability as the core;improve teaching methods,stimulate students' interest in learning and teachers' professional development and improve e-commerce literacy;strengthen practical teaching and improve the level of operation;improve the multiple assessment system and focus on practical assessment.Moreover,the process and steps of project curriculum development is discovered and the process of project curriculum development based on the integration of industry and education is concluded as follows: Market demand investigation-professional position positioning-job task and professional abilityanalysis-construction of project curriculum structure-project teaching design-development of teaching resources.Last but not least,The Comprehensive Practical Training of E-commerce and its supporting manual in accordance with the cognitive law of secondary vocational school students are developed.Teaching methods,teaching contents,teaching procedures,multi-assessments and other teaching reforms and pilot teaching are carried out among the e-commerce students attending junior middle school in 2017 in the case school.Practical teaching and effectiveness research are carried out by using the experimental research method.The results show that through the study of the project course of The Comprehensive Practical Training of E-commerce based on the integration of industry and education,students' learning enthusiasm in the in-post internship position has been greatly improved,their abilities of independent exploration and cooperation has been continuously improved,and their professional competitiveness has been enhanced.Teachers have also improved in teaching concept,self-improvement and teaching practice.In the real work scene,the development and practice of project curriculum in secondary vocational schools is not immutable,which requires the deep cooperation,dynamic updating and optimization of schools and enterprises,as well as multiple assessment and long-term follow-up guidance for students.