Study On The Influence Of Female To Love Games On The Socialization Of Young Players

With the continuous development and change of the society,Internet games have become the main means for modern people to kill time and relieve tension.The popularization of smart phones has laid a technological foundation for the promotion of mobile games.Coupled with the growing recognition of women in society,mobile games specifically for women came into being.Since 2001,the game market in China has been dominated by women.However,due to its late start and slow development compared with "b female game" in Japan,the game with female as the main player is in a state of long-term absence in the Chinese game market.From 2017 to 2018,several mobile game models(such as Onmyoji,love and producer,travel frog,etc.)that grab the public's attention have found a new way on the basis of female players as their main customer groups,and achieved successful market benefits,which also highlights the social value of female players.As the role of female discourse in the game market becomes more and more prominent,players show a trend of younger age.This paper takes "love and producer",a female love game,as the research field for young female players,selects the game text and game players as the research objects,and USES text analysis and focus group interview to conduct research and analysis.This paper is divided into four chapters.In the first chapter,the development stage and style characteristics of Chinese women towards love games are generally expounded.Taking love and producer as an example,the style characteristics of Chinese women towards love games are analyzed.Idol drama style plot setting,cartoon style,frequent interaction and other characteristics are the main reasons for women to attract players to the game.The second chapter applies the theory of "use and satisfaction" and the relevant theory of self-cognition to analyze the psychological mechanism of players.Based on the relevant conclusions of focus group interviews,it analyzes the reasons why players are obsessed with love and producer from the perspective of communication psychology,as well as the psychological needs that women satisfy with love games.The third chapter analyzes the influence of women-to-love games on the socialization of young women and the generation of young women's culture according to the interaction process of player's virtuality and reality and the theory of gender construction.In this paper,the research on the socialization of young women is mainly reflected in the following four aspects:offline avatar identity,intimate relationship communication mode,female discourse right behind "her economy" and the generation of young female culture.Combined with the group interview content,this paper describes the specific performance of the women affected by games in the socialization process.The fourth chapter combines the contents of the second and third chapters,analyzes and summarizes the problems of female products and the negative impact on young women,and puts forward its own Suggestions and countermeasures against the problems and negative impact.As an important pillar of social development,women have become an important factor to be considered in the development of various industries.As a cultural communication medium,how to face up to their development prospects and how to exert a positive influence on players and the development of modern society has become an issue that must be considered in the development of every cultural industry.It is hoped that the research in this paper can provide good Suggestions for the development of mobile games,especially for women,and contribute to the harmonious development of society.