The Influence Of Social Network And Financing Channels On Rural Women’s Entrepreneurial Behavior

Entrepreneurship is an important way to promote economic growth.With the slogan of “Public Entrepreneurship,Public Innovation”,more and more people start their own businesses.In the process of rural revitalization,rural women are indispensable part.In contrast,rural women are more restricted in their entrepreneurial activities.Chinese society is a nepotist society,which is more obvious in rural areas.Informal institutions such as social networks will play an important role.So,what role does social network play in rural women’s entrepreneurial behavior? This paper will discuss from this research perspective.At the same time,when person starts a business,they generally encounter the pressure of capital.The financing of funds is very important for the development of rural women’s entrepreneurial behavior.Whether they have the necessary capital is the key factor to decide whether they will carry out entrepreneurial behavior.It is possible for rural women to get entrepreneurial information and share the risk of entrepreneurship through social networks.The social network of rural women can help the development and implementation of rural women’s lending activities,relieve the financial pressure brought by entrepreneurial behavior to rural women,and help the implementation of rural women’s entrepreneurial behavior.Therefore,this paper selects the data from the China Family Panel Studies(2018).This paper takes rural women as the research object.The Probit model is constructed to empirically test the impact of social network on rural women’s entrepreneurial behavior,the regional heterogeneity is also analyzed.In addition,the mediating effect model is constructed to test whether formal financing channels and informal financing channels play an intermediary role in the impact of social network on rural women’s entrepreneurial behavior.The results show that social network has a significant positive impact on rural women’s entrepreneurial behavior.There is no intermediary role of informal financing channels in the impact of social network on rural women’s entrepreneurial behavior.Formal financing channels play a partially mediating role in the influence of social network on rural women’s entrepreneurial behavior.Finally,five suggestions are put forward according to the conclusion: The government should actively guide the construction and development of rural women’s diversified social network;Rural women should get rid of the shackles of traditional ideas and construct and develop diversified social network;Continuously promote the development of rural finance and boost rural women’s entrepreneurship;People from all walks of life contribute to the construction of rural women’s entrepreneurial environment;The government should actively promote rural women’s entrepreneurship.