The Main Dilemma And Aesthetic Reconstruction Of Female Consumption

With the development of the market economy and the deepening of reform and opening up,consumption and aesthetics have received more and more attention and pursuit in the process of China's modernization.Looking around us,it can be said that it has been wrapped up by consumerism,and the consumer society is Bringing more individualized,diversified and autonomous subjective development,it also subverts the relationship between subject and object between people and things.People change from consumer goods to goods consumed,which also causes the main predicament of female consumption.With the diversification and utilitarianization of aesthetics,aesthetic practice and cultural production are gradually separated.In this paper,women's consumption is placed in the context of consumption and aesthetics,trying to clarify the main dilemma of female consumption through the analysis of female lipstick over-consumption phenomenon,and help women to directly see the torrent of consumerism through aesthetic reconstruction.On the basis of the previous research and analysis,the article considers female consumption in the consumer society through case interviews,and points out the two major dilemmas of the subject's own alienation and the object's anti-subjection,which combines China's national conditions.From the path of aesthetic reconstruction,and points out that the path of aesthetic reconstruction lies in The reconstruction of the aesthetic principle and the resistance of the subject itself intends to help women recognize the status quo through aesthetic reconstruction,face the flood of consumerism,and enable female consumers to get rid of the predicament of consumers and obtain freedom of consumption.Consumerism should not be a simple,one-way ideology instillation,and female consumers should not be accepted as one-way obedience.To be more precise,aesthetics can serve as a corner,where female consumers can be brave.And sober resistance,this is the woman's adherence to the self-subjectivity,but also the independent spirit as the subject.