Research On The Values And Changes In The Opening And Commencement Speeches Of University Presidents In China

As an important place for cultivating talents,universities carry functions such as knowledge transfer,values cultivation,and spiritual shaping.As the core figure in the university education system,university presidents play an active role in the construction and dissemination of university spirit and the cultivation of student values.Among them,the principal's speech at the opening and graduation ceremonies,as a core component of university ceremonial education,is an effective way for principals to convey cultural spirit and values and enlighten students.This article summarizes a total of 560 speeches from university presidents at the opening and graduation ceremonies in the past century,including 279 speeches at the opening ceremony and 281 speeches at the graduation ceremony.Through holistic and diachronic research,we can understand what values are conveyed by university presidents at the opening ceremony and graduation ceremony,and what changes have taken place in the time dimension?This article is mainly divided into five parts.The first part is an introduction,which introduces the reasons for the topic selection,research significance,research review,research methods,data sources and research innovations.The first chapter mainly discusses the functions of principal's speech at the opening and graduation ceremonies from the perspective of values cultivation and ceremony,and the evolution of the speeches' characteristics under the change of the media environment;The second Chapter mainly interprets the values conveyed by the university principals in the opening and graduation speeches through computer-assisted content analysis combined with text analysis;The third Chapter summarizes the characteristics of the changes of values in the principals' speech and analyzes the influencing factors;The fourth Chapter discusses the aspects that the president's ceremony speech should pay attention to in the new media era,and at the same time attempts to summarize how the university should do in cultivating the core values of socialism.The study found that the values communicated by the president of the university in the opening and graduation ceremonies have commonalities,but there are differences.They generally cover the cultivation of values among individuals,individuals and the state and society,individuals and others.There is a coupling relationship between the values of principal's speech and the core values of socialism.The principal's speech has not only realized the evolution of the superficial characteristics from the campus teachers and students to the public,from one-way communication to social interaction,from serious to close to life,but also experienced the emphasis on saving the country and rejuvenating the nation in the Republic of China,specializing academic research;the political construction as the main line from the 1950 s to the end of the 20 th century;the emphasis on student orientation and humanistic care in the 21 st century three stages.The inner values have changed from monism to pluralism,from wholeness to wholeness and individuality,from non-party and non-faction to definite direction,and overall to maintain the sacred values.Compared with the course of changes in social values,the changes of values in the university president's speech are not a mirror reflection,but a state of tension balance.The academic community still emphasizes collective cohesion and noble values.