The Research Of The Propagating Path Of The Long March Spirit In Colleges And Universities In The New Media Environment

The spirit of the Long March is a great spiritual epic created when CCP led people in the new democratic revolution.It embodies the fine traditions and styles of the Chinese communists,and contains enormous values of ideological and political education.It is the spiritual driving force for the contemporary youth to advance bravely.General Secretary Xi Jinping stressed at the 80 th anniversary of the victory of the Long March: "Along the way,we should devote great efforts to carrying forward the Great Long March spirit,motivating and inspiring the whole party,the whole army and the people of all ethnic groups,especially the younger generation,to work hard and be enthusiastic.We should continue to devoting ourselves to promoting the great cause,which was pioneered by the predecessors.” In the network times,the rapid development and wide application of new media technologies have provided new opportunities and carriers for the dissemination of the spirit.Through a comprehensive grasp of the current situation of the dissemination of Long March sprit in colleges and universities in the new media environment,and an in-depth analysis of the opportunities and carriers of Long March sprit in colleges and universities in the new media environment,a further exploration of the targeted and effective transmission approach is conducted in this paper.The specific research includes the following five parts:The introduction part explains the background,significance,difficulty and innovation of the topic.The important value of the Long March spirit in the new era is a powerful driving force for bringing about a great rejuvenation of the Chinese nation,an effective carrier for inheriting revolutionary spirit,and a vivid teaching material for the ideal and belief education of college students.At the same time,the disseminationof the Long March sprit in colleges and universities is affected by the limitations of traditional modes of transmission,and new transmission mode has not yet been established.The mew media is widely used among colleges students.Based on this characteristic,it is imperative to construct an effective path for the dissemination of the Long March spirit in colleges and universities in the new media environment.Foreign studies on the Long March mainly focus on the history of the spirit,while there are many domestic researches on the connotation,value,significance and inheritance of the Long March spirit.However,the research on using the new media to disseminate the spirit of the Long March is not sufficient.And there are few results.The second part is an overview of the new media environment and the Long March sprit.The “new” of new media means the digitization in technology and interactivity in transmission.Information dissemination in the new media environment features on decentralization of communication structure,fragmentation of dissemination methods and complexity of dissemination effects.The new media environment is an effective carrier for promoting the spirit of the Long March.The dissemination of the spirit is conducive to creating a new lean and upright media space.The Long March sprit,taking "Keep the faith and seek the truth;strive to succeed and fear no sacrifice;be independent and be practical;promote holistic,promote democracy and solidarity;work hard and rely on the masses" as the main content,has the moral education function of guiding the political direction,standardizing students' behavior and stimulating learning motivation in the process of ideals and beliefs education for college students.The new media has opened up a new field of promoting the spirit of the Long March,and created a new environment for disseminating the spirit of the Long March and a new carrier of the ideal and belief education for college students.The two promoted and benefit each other.The third part is the current situation of the dissemination of Long March sprit in colleges and universities in the new media environment.Four universities along the Long March and four universities does not along the Long March were randomly selected to conduct the research.It investigates the current situation of transmission of the Long March spirit in colleges and universities from the perspective of servicecondition of new media and the awareness of the long march spirit among college students.At this stage,the dissemination of the Long March sprit in colleges and universities has problems such as uneven transmission,ineffective use of new media and unsatisfactory dissemination effects,which are related to social factors,school factors,and individual factors.The fourth part is the carrier of the Long March spirit in colleges and universities in the new media environment.The carrier includes three parts: online media,social media and network products.Online media refers to portal websites,special websites and web forums;Social media includes three categories: media,APP,and mobile media;Network products consist of three categories: music and video,online games and computer simulation technology.The fifth part is the propagating path of the Long March spirit in colleges and universities in the new media environment.To use the new media to disseminate the spirit of the Long March,the main body of transmission should be firstly improved,including the improvement of the mechanism of transmission and the improvement of media literacy;Secondly,the transmission channels should be broadened by integrating superior resources,creating new transmossion modes,and making full use of the mobile phone platform;Finally,the new media transmission of the Long March spirit should be combined with the traditional communication methods to consolidate the main content of classroom teaching.The role of new media should be played in deepening the theme education of the Long March spirit.And at the same time,the collaborative management and feedback adjustment in the process of transmission should be laid emphasis on to greatly enhance the propagation effect.