A Research On Development Strategy Of MS Education Group

Education plays an important role in the development of a country,and private education is an effective way to solve the problem of national education demand.The training industry in the private education is a part of the private education industry with a high degree of marketization.Like other industries,in the fierce market competition,there is a gap between various education and training enterprises.Facing the new market situation,how to develop the education and training enterprises has become a major issue in the management practice of the private education industry.Taking MS education group as an example,through theoretical discussion,investigation and data analysis,this paper studies how private education and training institutions find the right development direction and formulate their own development strategy in the competition of education and training industry.At the same time,it provides reference for other enterprises in the industry.MS Education Group has been operating in the education and training industry since 2003.After more than ten years of development,it has become a medium-sized education and training enterprise with a certain scale.By using pest environment analysis,Porter five forces competitiveness model,SWOT matrix analysis and value chain model,from the perspective of enterprise development strategy,this paper analyzes the external environment of MS education group and its own internal conditions,summarizes its advantages and disadvantages,opportunities and threats,and designs and selects a series of enterprise development strategies for MS education group.According to the enterprise vision and mission of MS education group,the new development goals are set for MS education group.Based on this,Ms education group chooses to use forward integration development strategy,create product development and market development strategy,and implement related diversified strategies.In terms of specific implementation strategies,four strategies are put forward: first,Ms education group should set up a clear development idea and improve its emphasis on human resources,knowledge management and enterprise system;second,use forward integration strategy to strengthen the control of branch schools and ensure the quality of educational products;third,build product development and market development strategy to stabilize the traditional city Fourth,we should actively accelerate the development of innovative K-12 related diversified products and seize the emerging education product market.In view of how MS education group can ensure the smooth implementation of its development strategy,this paper puts forward some safeguard measures,such as building an effective strategic organizational structure,establishing an excellent staff training system,optimizing the allocation of enterprise resources,improving the enterprise system and shaping the enterprise culture.