Research On The Influence Of We-media On Ideological And Political Education In Universities

The development of science and technology has brought us into the era of "we media".The development of "we media" has provided more and more convenience for o ur life,work and study.People's daily life has been difficult to get rid of the shadow of "we media",including in the field of education,people are increasingly relying on "we me dia" technology.As an emerging medium,we media has been gradually applied to the stu dy and life of college students,who are the main objects of ideological and political educ ation in colleges and universities.Therefore,the development of ideological and political education in colleges and universities must be combined with we media technology.Ho w to fully study the relationship between ideological and political education and "we med ia" in colleges and universities,how to effectively use "we media" to carry out ideologica l and political education in colleges and universities,and how to avoid the risks and probl ems in the process of using "we media" in ideological and political education in colleges and universities are contemporary issues we must pay attention to.Based on the character istics of the media and the development tendency,the media have been mainly discussed for the development of the ideological and political education in colleges and universities to provide new opportunities at the same time explore the media development for the ch allenge of ideological and political education and its causes,to further enhance the effecti veness of ideological and political education and targeted put forward the corresponding countermeasures.The text consists of three parts:The first part is an overview of "we media" and ideological and political education in colleges and universities.This part mainly expounds the basic connotation and characteristics of "we media",the three characteristics of ideological and political education in colleges and universities under "we media",and the mutual relationship between "we media" and ideological and political education in colleges and universities.The second part is the analysis of the influence and causes of "we media" on ideological and political education in colleges and universities.In this part,it firstly expounds the beneficial influence of "we media" on ideological and political education in universities from three aspects,for example,the development of "we media" promotes the resource sharing of ideological and political education in universities.Secondly,it reveals the negative impact of the development of "we media" on the ideological and political education in colleges and universities from three aspects.Then,from four perspectives,this paper explains why the development of "we media" brings challenges to ideological and political education in colleges and universities,such as the excessive commercialization of "we media" and the lack of self-control of college students.The third part is the countermeasures to eliminate the negative influence of "we media" on ideological and political education in colleges and universities.This part includes four contents: first,it proposes to enhance the leadership of ideological and political educators in colleges and universities under the condition of "we media".Secondly,from the university students themselves to explain the university students use we media initiative.Thirdly,it puts forward the effective use of "we media" to expand the ideological and political education in colleges and universities.Finally,on the government's supervision of we media.