Investigation And Research On Publishing Use Of Biology Teaching Aids In High School In Shandong Province Under The New College Entrance Examination Policy

As the second batch of regions implementing the new college entrance examination policy in Shandong Province,the research on the use of teaching aids is not as deep as the first batch of regions in Zhejiang province and other regions that implement the new college entrance examination policy.Biology,as an optional subject for the college entrance examination,has relatively little research on this subject,and fewer studies have been conducted from a publishing perspective.In this paper,the main use groups of high school biology in Shandong area-high school students and high school biology teachers as the research object,using field surveys and questionnaires as a means,from the perspective of publishing,comparative analysis of the current high school biology teaching auxiliary books publishing and use,Analyze the actual use quantity,types,purchase methods,influencing factors,satisfaction and use expectation of biology teaching supplementary books by senior high school biology teachers and students in Shandong area;explore how new is the publication of supplementary biology teaching supplements in the context of the implementation of the new college entrance examination policy The development point;finally settled on the thinking and exploration of the future publication of biology teaching supplementary books: from the topic selection section,the market needs to be divided based on consumer demand,in-depth analysis of the assessment method and focus of the new college entrance examination,combined with the assessment of the new college entrance examination Under the mechanism,the actual needs of students to study biology,the assessment points of the passing examination and grade test,and the development of the learning needs of students in all grades of high school from the exploration to the determination of in-depth study,and the development of teaching auxiliary topics;The subject is qualitatively centered on teaching supplementary content Scientific selection and control of the quantity;in terms of marketing and promotion,in addition to maintaining and developing physical bookstore channels,it is necessary to combine the development trends of the Internet era and attach importance to the accurate display of online book content under the premise of protecting copyright to expand the impact of online sales,From the technical level,copywriting marketing level and so on.