Research On The Practical Teaching Of The Course Of "Marketing" In A Secondary Vocational School Based On Humanism

Marketing course is the core course of management majors such as marketing,e-commerce and international trade,which is particularly important for middle school students in related fields.This course includes not only theoretical professors,but also practical teaching and other teaching methods.The practical teaching of this course is based on marketing theory,and the quality of practical teaching quality directly affects the completion of the goal of the course of marketing.In recent years,with the economic development and scientific and technological progress,the educational thought of humanism has gradually received more attention,which has an important influence on the development of the student-oriented vocational teaching concept,it can promote the continuous upgrading of the practical training teaching of the vocational "marketing" curriculum,and further enhance the students' sense of learning achievement and professional innovation ability,so students' care needs the attention of secondary vocational schools and teachers.In order to integrate the educational thought of humanism into the vocational education,let the "marketing" curriculum practice teaching reflect the concept of "student-oriented" vocational education,we need to deeply study the practical problems in the practical teaching of the current vocational school "marketing" course,find out the corresponding solution to the problem,so as to provide human guidance for the practical teaching of the course.Based on the author's teaching practice,this paper conducts a practical teaching study on the "marketing" course of A vocational school.In the course of teaching practice,the author combines various research methods,such as literature method,questionnaire method and interview method,and collects a lot of first-hand data and second-hand data.Through the statistics and analysis of the actual research data,it is found that there are more shortcomings in the five aspects of practical teaching methods,content,management,teachers and facilities,and from the perspective of humanism,five aspects of humanization improvement proposals are put forward.Finally,taking "market research and forecasting" as the practical teaching example,the school's "marketing" course practical training teaching put forward a specific implementation plan.