The Analysis Of Current Situation On Children's Physical Fitness Training Market And Its Strategies Research In Wuhan

As an important factor affecting social development and national happiness index,the health status of citizens has risen to the national strategic level.In the "13th Five-Year Plan for Sports Development",it is explicitly proposed to promote the consumption of citizens' sports.The "National Fitness Program(2016-2020)" also encourages all sectors of society to develop sports programs with different characteristics of the people and promote the diversified development of sports services.The child stage is an important stage of physical function and habit formation.However,since 2000,children's physical strength such as speed and strength have continued to decline,which has caused widespread concern for children's physical health.With the encouragement and support of relevant policies,children's sports training has been greatly developed.Because good physical condition plays a multiplier role in the learning of skills,special physical fitness training should be carried out on the body before learning the skills.As an important part of children's sports training,children's fitness training has experienced explosive growth since 2017,with the market demand and policy support.While the rapid development of the children's fitness training market has also revealed some problems.This paper takes the children's fitness training market in Wuhan as the research object,using the methods of literature review,interview,on-the-spot investigation,questionnaire survey,mathematical statistics and other methods to investigate the current situation from the external environment for the development of children's fitness training market in Wuhan,the supply side composed of the basic information,operation and employees of the organization and the demand side composed of students and parents.This paper summarizes the achievements and shortcomings in the development process of Wuhan children's fitness training market,and proposing corresponding countermeasures for these shortcomings through the analysis of the external market environments and the relationship between supply and demand.The conclusions are drawn as follows;1.With the support of policy,economy,culture,society and market environment,the children's physical fitness training institutions in Wuhan city are increasing year by year,and the institutions gradually get rid of losses and achieve profit.The highly educated coaches have sufficient reserves,and the number of children participating in physical fitness has increased.Participation groups have gradually realized civilianization reflected in the transition from high-income groups to middle-income and low-income groups and parents' satisfaction with training is higher.2.In the process of development,children's fitness training institutions in Wuhan city emerges a series of problems.Uneven distribution of training venues and imperfect facilities;The lack of uniform standards for teaching content and institutional characteristics;The lack of effectiveness in publicity and the divergence between supply and demand prices;The low quality of personnel and the inadequate team building of training institutions;The loss of trainees and insufficient market development.3.In the face of the problems in the fitness training market,government should give full play to the coordination role.Training institutions should strengthen investment in equipment,conduct market research,fully grasp market demand,and effectively promote the publicity.In addition,training institutions need to strengthen the development of teaching products,expand the product age span,establish the product characteristics of institutions.Further increase the number of participating trainers through a diverse marketing strategy to strengthen the construction of the team of employees.