Research On Ideological And Political Education Of College Students Under The Condition Of Self-media

With the development of science and technology,human beings are entering networking and informatization age,in which We Media is arising from new information needs and becoming a new form of communication way in modern society.We Media is a new media communication promoted by the advances in information economy and science and technology and it has transformed the pattern of information transmission in the traditional way.We Media is very popular among college students because of its unique advantages.Therefore,the college student group is also the main user of We Media.Its full coverage information dissemination function can not only expand college students' vision,but also greatly influent the thinking and learning ways of college students.Nowadays,college students have increasingly close connection with We Media,which also provides chance for some bad information.These are big challenges to ideological and political education in colleges.This paper studies how to carry on the ideological and political education of college students in the background of We Media era,and provides suggestions about how to promote the development of ideological and political education of college students combined with We Media.First of all,this article clearly defines the concept of We Media through searching documents and materials,and studies and summarizes the characteristics of We Media through comparative analysis.This study conducted questionnaire surveys among college students of different grades in three universities in Dalian with the theme of using We Media.The author makes efforts to truly understand and master the basic situation of using We Media among college students through the ways of communication with college students,interviews and the recovery of survey questionnaires,data collation and analysis for the purpose of profoundly realizing the positive and negative influences.For improve the ideological and political education environment of college students in the We Media era,this paper argues that the possible countermeasures can be as follows:strengthening the self-management ability of college students,strengthening the construction of ideological and political education teams in colleges and universities,perfecting the joint mechanism of ideological and political education work,and deeply optimizing the We Media environment.