Marketing Strategic Research Of CT Study Abroad Intermediary Company

Since the reform and opening up in 1978,China's economy has been constantly developing,society has been constantly improving,and cultural industries and undertakings have been greatly improved.Especially after China's accession to the World Trade Organization,China's education awareness is constantly increasing,material income stimulates the growth of education,and studying abroad has become the main consumption choice for our families.Since 1990,the scale of our student market has been expanding,which has become the focus of many foreign universities and international educational institutions to break through first.It is under this condition that the intermediary institutions of studying abroad gradually increase.According to incomplete statistics,since 2017,China has abolished the intermediary service of studying abroad at its own expense After the qualification of institutions,the market competition for studying abroad has become more and more fierce,and there are more than thousands of institutions studying abroad in universities in China.To this end,how to maintain their own market competitiveness in the fierce and complex environment,how to formulate reasonable marketing strategies to expand market share,so as to make the main problems considered by the current study abroad institutions.At first,the paper describes the background and significance of the marketing strategy research of CT study abroad intermediary company,the current status and trends of the development of the study abroad market in China,and reveals that through the research of CT study abroad intermediary company,one of the earliest batch of small intermediary institutions that emerged around 2010 can provide some new ideas for the marketing of small study abroad intermediary companies.Secondly,by using the PEST Model,the Michael Porter's Five Forces Model,IFE and EFE to analyze the internal and external strategic environment of CT study abroad intermediary company,.Finally,by using the SWOT analysis method and QPSM matrix to analyze the company's advantages,disadvantages,Opportunities and risks it faced,combined with its own characteristics and the trends of the study abroadindustry.Finally,the company's differentiated marketing strategy was determines,which will be carried by five aspects of product innovation,price setting,channel construction and promotion,and service.All the designed marketing strategies in this paper are operable,which is of practical significance to improve the market share of CT study abroad intermediary company,and provides a direction for its further development in the future.