Research On The Marketing Management Problems And Countermeasures Of Qt Education Company

As the network information technology has developed rapidly in recent years,education in multimedia format owns the huge potential in the market,and becomes the focus of attention.More and more fund is appeal to this education field which has developed recently.The online education mode developed through various means and techniques of multimedia has been fully developed and promoted following the trend of the times.As the internet is growing very fast in recent years,the way people live and work is also influenced mostly.At the same time the new midea which has the characteristics of interactivity and sociality is created.In socail life,people are deeply influenced by the new media in their psychology and behavior,so the new media takes the marketing innovation to a certain new height,which has a great impact on the traditional marketing model.Private education institutions on marketing costs,by education and training industry in terms of marketing practice with the actual depth fusion of information and network technology is effectively reduced,and marketing efficiency of private educational institutions is effectively reduced also have greatly improved,more education training institution transformation and upgrading has provided important conditions.The online education mode under the new situation combines the relevant theories of marketing management,focuses on the organization purpose of the enterprise,actively constructs and maintains the target market's demand for education,and gradually begins to achieve a win-win situation.The development focuses on marketing management innovation.And development.In this context of the Internet education in the current era of big data,this paper expounds the meaning of Internet education in the new era and the significance of research in marketing management."Internet + education" has been upgraded to a national strategic level.With the constant release of the government's education informatization policy,a large amount of funds have generated great interest in the Internet education industry and actively invested in it.Innovative technologies and new technologies represented by big data,virtual reality,and artificial intelligence Technology has been slowly and practically applied in industry,creating a new wave of Internet education revolution.Internet education companies are surging,and they all want to take advantage of this opportunity in the development of Internet education to take a place in the market,and even take the lead.How to change old ones according to the changes of the times and promote the continuous development of enterprises is an issue that all companies are worth pondering.The purpose of this article is to use the QT education company as an example to find out the problems of Internet education companies in the context of big data era marketing management,analyze the reasons,and scientifically formulate reasonable and feasibleimplementation strategies to provide Internet education companies with strategies to improve marketing management.in accordance with.In terms of research methods,the first is the use of literature analysis to collect a large number of online distance education-related literature,not limited to domestic journals,but also a large number of foreign data,academic records,publications,etc.,through a multi-channel full range of literature Learn,and conduct in-depth research and thinking.The second is to use the case analysis method to analyze the QT education company's marketing management case as the research object,and combine related theories to guide the practice method.The third is the use of data analysis methods,the company's information on the official website of QT Education,the company's listing of relevant information,the company's operating performance over the years,and related information on the size of events and more popular WeChat and website platform Information,such as published information,is collected,classified,summarized and summarized.The fourth is the use of survey and analysis methods to conduct a questionnaire survey on the market demand for Internet education,collect survey data and conduct statistical analysis,to obtain the actual situation of the target market,and analyze its characteristics and problems in marketing management against the current management status of the company.The fifth is the use of comprehensive analysis methods,focusing on research related to the industry's marketing model,starting from the perspective of social development and analysis and find out where the problem is,scientifically and reasonably formulate a solution to the problem,both globally from the external factor level Also,from the aspect of marketing management,the company conducts an in-depth analysis of the online education model and marketing management strategy in the real social context and analyzes the relevant behavior measures from the QT education company's marketing management aspects.Through the in-depth excavation of the status quo and problems of QT education company's marketing management,the system comprehensively analyzes the root causes of the problems,and combines the market research situation analysis reports to re-determine the target market for QT education companies,innovate the marketing strategy layout,and re-plan the company.Product positioning,optimization of marketing strategy portfolio,and other multi-level development in line with the characteristics of the era,suitable for the company's development of marketing management strategies.The innovations of this paper are as follows: First,the new 4Ps marketing theory proposed by Goldberg Collins,vice president of Gartner Consulting,is proposed in the era of big data.Compared with the traditional 4Ps theory,the difference lies in the transformation from the original "product" as the core to the "consumer" as the core.Based on the traditional 4Psmarketing theory and the elements of the new 4Ps marketing theory,according to the actual marketing management practice of QT Education Corporation,a marketing strategy combination was established with consumers as the core,big data as the link,and products,forecasts,and channels.The second is to investigate the market demand for K-12 stage tutoring and training from the objective reality,obtain objective and practical data,re-plan the company's strategic layout through statistical analysis,and determine the target market positioning.