Research On The Influence Mechanism Of Virtual Sports Group Participation Based On Latent Category Analysis Model

With the popularization of smart mobile devices,the combination of mobile internet technology and sports,sports apps have emerged as the times require,and they have entered people's daily lives.Sports apps can help users accurately and comprehensively record their own movement process,visually display the exercise data to the users,and help users to develop a reasonable personalized exercise plan.With the sports apps,users can manage their daily activities more conveniently and quickly.At the same time,people today are generally under pressure,have long-term irregular work schedules,lack of sports supervision and management,and most people are in a sub-health state.The spread of this state has led more and more people to realize the importance of sports and to start using sports apps to manage their own sports.In order to reduce users churn and allow users to continue to use and maintain active sports participation motivation state,the sports apps open a new mode of "group sport",which promotes users to form virtual sports groups and shares the motion process,enhances users movement.However,how does the state of motion participation motivation of virtual sports groups change in this new mode,what influence factors will cause changes in the motivational state of the group's movement participation,is there a difference in the mechanism of influence of groups in different sports participation motivation states?All are issues that require further study.Previous research has yielded some results in the online health community,sports apps and virtual group areas.However,due to the lack of data or the difficulty of observing data,the research on the influence mechanism of the movement participation motivation state of virtual sports groups in sports apps is still insufficient.This paper supplements the previous deficiencies,and in-depth study is made on the research on the influencing factors and the laws of the participation of the virtual sports group in the motivational state,especially the internal transformation of the participating motivational state.The data source of this paper is sports APP-Codoon,using the method of second-hand data in empirical research,collecting research data from Codoon and screening,collecting a total of 152 running groups in units of virtual sports groups,each running group includes 38 weeks of data.Then,based on the team weighting theory,the latent category analysis model is used for analysis.Through the observable changes in the state of the dominant indicators to reflect the changes in the hidden state that cannot be directly observed,the factors affecting the internal transformation of the motivation state of the running virtual sports groups are obtained.The main conclusions of this paper are as follows:First,the virtual sports groups are more likely to be in a relatively low state of motion participation motivation,and they are difficult to have the movement participation motivation state improvement,and they need a certain incentive.However,when the groups are in a relatively high state of motion participation motivation,they are likely to regress from a positive state to a relatively inactive state.Therefore,if you want the group to actively participate in the exercise,you need certain factors,which can be appropriately made from the perspective of empowering the team.Second,the virtual sports groups have different sports participation motivation states,and different movements involved in the motivational states can be transformed internally by various factors.Among the groups,intra-group factors,inter-group factors and self-factors can influence the motivational state of exercise participation.Among them,inter-group factors have the most extensive influence.If you want to improve the group movement participation motivation status more effectively,you can design related comparison mechanism between groups and so on.Third,there are significant differences in the influence mechanisms of different influencing factors on virtual sports groups in different sports participation motivation states.When the virtual sports groups are in the low,medium and high sports participation motivation states,in the face of the same influencing factors,the group in the state of participating motivation will change state,while the group in other participating motivation state no change will happen.In addition,in the virtual sports groups,a certain factor only affects the transition between adjacent states,but has no effect on the transition between non-adjacent states.The research in this paper has certain theoretical and practical significance:In theory,this study breaks through the individual level,and from the perspective of group,it improves the dynamic changes and laws of virtual sports groups participating in the motivation state of sports,and provides new research ideas.Dynamic analysis is used to characterize dynamic changes compared to traditional static analysis.In practice,this study helps platform management operators to more accurately grasp users needs,improve platforms,and optimize operational models by better understanding users,improve the accuracy and precision of users management to meet users expectations.While better serving users,encourage users to actively and consciously participate in sports,so that the more common sub-health physical state is improved,and it has certain value for the management of running sports.