Research On Marketing Strategy Of Chongqing WT Education And Training Institution Based On Customer Value

Founded in 2010,Chongqing WT education and training institution is positioned as a professional institution of children's English education and training.After nearly 10 years of development,the scale of students and teachers has grown gradually.At present,it has a certain popularity and market position in Chongqing local children's English training market.At the end of 2019,Chongqing WT education and training institution further established its future development strategy,hoping to use 5-10 years to develop the institution into Chongqing's leading children's English training institution.In order to achieve this goal,Chongqing WT education and training institutions must change the original trend of focusing on the expansion of the number of students,despise the quality of education products,and strengthen the scientific analysis of customer value in the design of education curriculum products,before and after the purchase of products,so as to realize the marketing of Chongqing WT education and training institutions from the perspective of customers The strategy and the design of the strategy,in order to achieve the competitive separation in the homogeneous market,can really achieve the future development goals.In this paper,literature research method,case analysis method and investigation analysis method are used to analyze the marketing strategy based on customer value of Chongqing WT education and training institutions,and relevant suggestions are put forward to build the marketing strategy based on customer value.The paper is divided into seven parts,the first part mainly analyzes the background and significance of this topic;the second part introduces the related concept theories of customer value,service marketing and education marketing;the third part analyzes the marketing environment and existing marketing strategies of Chongqing WT education and training institutions;the fourth part mainly analyzes the marketing strategies of Chongqing WT education and training institutions based on customer value The fifth part puts forward suggestions to improve the marketing strategy of Chongqing WT education and training institutions based on customer value;in order to ensure the effective implementation of the strategy,the sixth part puts forward safeguard measures;the seventh part is the summary and deficiency of the research.Based on the theory of customer value and marketing theory,this paper helps to build the marketing strategy system of Chongqing WT education and training institutions based on customer value,and provides a useful reference for the future development of the company.