An Empirical Study On Tik Tok Impression Management Of College Students

With the in-depth development of related technologies and applications of Internet and mobile Internet,people's social forms have greatly enriched.Face-to-face interpersonal communication has been transformed into online multi-platform multi-channel social communication,which has spawned a new impression management stage.Based on the theory of impression management,this paper takes the APP as the Research scenario,and adopts the questionnaire survey to make a real research on the self presentation,impression management attitude,motivation,style and image building and definition of college students in the new stage of the management of Tik Tok impression,aiming at exploring the true situation of the management of College Students' Tik Tok impression.To explore the ideal image that college students intend to create,To explore different gender,grade,major,only child and non only child,student cadres and non student cadres in the impression management of the various dependent variables,as well as self presentation,impression management attitude,motivation,style,image shaping and definition,and other dependent variables between the correlation.Most college students are keen on presenting their personal talents on the platform,and are reluctant to take the initiative to actively maintain their impression of chattering.Most college students' impression management on Tik Tok is motivated by entertainment,social interaction,self presentation and identification.Most college students prefer the impression management style of self tendency and pay attention to self harmony,And most of the students want to create the image of inspiration,literature and art,knowledge popularization,life experience sharing,dressing up to people,and spoof players.Most people think that their image in Tik tok is not consistent with their image in real life.There are significant differences in self presentation,negative passive impression management attitude and motivation of image impression management between different genders of college students;Different grades of college students showed significant differences in emotional self presentation,impression management image building of game players,emotional experts,dressing talents,etc;There is a significant difference in the expectancy satisfaction of the students with different majors;There was no significant difference in the independent variables of impression management between the only childand the non only child,student cadres and non student cadres;There is a significant positive correlation between the variables of Tik Tok management in college students.