Research On The Development Strategy Of XS School

Education is an important force to promote the progress of human civilization,and private education has occupied a corner in the stage of Chinese education since ancient times.With the development of society,private education has become an important force in China's education industry with the rapid development of national economy and culture.In the era of rapid economic development,private education is facing the coexistence of development and obstacles.XS school,as the earliest local boarding private school,focuses on how to fully seize the opportunity,overcome the difficulties and obstacles in the development process,and achieve broader development,it is necessary to formulate a set of systematic and feasible development strategy to take a place in the future market.Based on the development history and current situation of XS school,this paper conducts a systematic analysis of the current problems of XS school through in-depth research and actual interviews and lists the problems of external competition and internal management faced by the school.By using Porter's five forces and SWOT method combined with its own advantages,this paper makes a comprehensive analysis of the crisis and hidden dangers caused by its existing problems,and works out a series of targeted and effective development strategies to improve the core competitiveness,overcome the defects in management,and ensure the realization of strategic objectives.Guided by the enterprise strategic management theory,this paper analyzes the internal and external environment of the school and points out the challenges and opportunities faced by the school in the development process,and finally puts forward the corresponding strategic plan and guarantee measures.The main conclusion is that considering the internal and external environment in the general level of XS school,the school can create unique campus culture,develop characteristic school-based curriculum,strengthen brand construction and implement cooperative enrollment strategy to help the sustainable development of the school,improve teaching quality and brand effect,and finally realize the school three years of planning,namely developing the school to be the most featured brand in the city.