| This paper takes Suzhou youth amateur basketball training market as the research object,a lot of methods including literature material law,questionnaire survey,mathematical statistics,expert interview have been used.In addition,this paper mainly focuses on following aspects such as definition of related concepts,operation of the market,supply and demand sides,to deeply investigate the current situation of Suzhou youth amateur basketball training market,also some suggestions and countermeasures have been put forward for the current existing problems.Generally,the aim is to continually promote the development of Suzhou youth amateur basketball training market.Through investigation and research,the results are as follows:1.Basically,training institutions of youth amateur basketball all equip with relevant rules & regulations,but they all need to be improved and perfected.Besides,specific supervision system for amateur basketball training market has not been set up by government and sports departments,due to it lacks of money support,which leads to different market charges and low standard.2.Teaching venues of training institutions all mostly in the form of leasing,only some few training institutions sign long-term contract with venues,and some individual training institutions have their own venues.Thus,available venues are so limited,and students’ activity percapita area is very less.3.Publicity means of Suzhou’s amateur basketball training institutions are mainly through printed leaflet and the network,which usually gets low efficiency.4.Working years of managing personnel are generally short,most of them mainly come from physical education and sports training major,which all lead to knowledge lacking of operation and management in amateur training industry.In addition,there still exits some other problems such as few professional coaches,bigger gender difference,as well as less communication between coaches,fewer chances to participating in coach training.On the whole,training for the coaches is not enough.5.Although Suzhou’s youth participation enthusiasm for amateur basketballtraining is very high,gender difference is very big,and the age range is small,especially only very few junior high school and above age youth participate in it.The main reason is the “contradiction between study and learning".6.The main purpose of the parents to allow children take part in amateur basketball training is hope that their children can have a healthy body.Thus,the primary factor for selecting the training institution is mainly professional degree or the teaching level of the coaches,and then external factors such as classes’ time,site and facilities.Currently,most parents think the training institutions charge is relatively reasonable,and acceptance of the family is high.However,in view of problems in Suzhou Youth Amateur Basketball Training Market,the author here puts forward following suggestions and advices:1.Strengthen on supervision of government departments,set up regulate market development patterns,and purify the amateur basketball training market.2.Related departments should provide some preferential policies to release the pressure of venue owners,thus reducing venue rental fee.In addition,reduce site waste,and put an end to scrambling for the site and venues.3.Implement diversified publicity means,such as cooperating with other businesses units of youth training,to realize students sharing and mutual benefit.4.Improve comprehensive quality and professional ability of management personnel of Suzhou amateur basketball training institutions.5.Popularize basketball knowledge to more female students and their parents.6.When parents guide their children in the learning of sports skills,at the same time,they should guide their children to learn the indomitable spirit in sports activities.When education and amateur sports conflicts,we should listen to children own opinion as much as possible,so as to meet the demand of the child’s movement.With big youth population base of Suzhou district,demand for amateur basketball training is also increasing.Although Suzhou youth basketball training market started relatively late,and some problems even appear in the process of development,however,on the whole,there still have very a big development space. |
