Research On The Promotion Of New Media In Performance Sports Innovation Projects

"Do not go out to know the world,hold the machine and talk about the circle of friends."This is the true portrayal of the Internet age.The information revolution is in full swing,leading to the cliff-type unemployment of traditional newspaper and magazine companies.The debut of new media technology has made irreversible changes in politics,economy,national defense,culture,social fields and national lifestyles.Sports as an important part of the cultural life of the people,the quiet innovation of its media has been invisible to people.Interacting with each other.This topic uses literature,expert interviews,field surveys,logical classifications,data statistics and other research methods to explore how to use new media technologies to promote new popular fitness programs,and to demonstrate and deduct research objects from the perspective of national self-confidence and cultural self-confidence.The national traditional project is locked into the research goal,the dance and dance project is selected as the research type,the innovative project is determined as the research case,and the research and analysis in the promotion and application of the national traditional dance and dance innovation project through the new media technology;screening and sports new The project promotes the closely related new media technologies;clarifies the advantages and disadvantages of the application of different new media technologies such as WeChat,Weibo,and public number,and explores the implementation strategies and effective measures for the development of new media technologies to promote innovative projects.The conclusions are as follows:1.Performance sports innovation projects are creative inventions that utilize new thinking,new discovery and renewal,creation of new forms of sports,new competition rules,new sports equipment,and different competition innovations,changes to the original sports form,and new developments.A new form of ornamental exercise.2.With the booming development of the Internet,the use of new media in the performance of sports innovation projects is imperative.In the process of promoting and using new media information,the variety of information and high quality of content are the key factors to increase user stickiness.3.The fitness hand drum is the latest development of the fitness program,and the WeChat platform for proj ect promotion.The square dance proj ect has a high degree of marketization and has formed its own symbol "IP",which uses Weibo platform to expand its influence.Health Qigong and Fitness Softball are official mentoring programs that ensure the authority of push information through the portal.4.The core of the new media use is content is king",good content and a major project to promote the use of new media,can help the performance of sports innovation projects in the promotion process has a good development.5.The focus of the new media operation strategy should focus on the following six aspects:1.Create a new media promotion platform with unique brand features;2.Use the fitness platform to create a "content-based" form;3.Create a symbol "IP"to be precise Service audience demand;4.Learn from derivative products to form brand social communication system;5.Use celebrity effect to promote project live content;Through the above strategies,help performance sports innovation projects to promote new media application process,multi-form,multi-modal,Multi-channel guarantees that the project promotion road is getting smoother and smoother.