Research On Sports Consumption Types Of Urban Residents In Wuwei City

Sports consumption is an important phenomenon reflecting people's participation in sports activities,a necessary way to satisfy and realize people's physical exercise,and the basis of the development of sports industry.At present,under the background of "national fitness" as the national strategy,the development of sports industry to promote sports consumption has become a topic of public concern.Under such a background,sports consumption has become an important part of the daily consumption of most residents.With the social and economic transformation of the country and the change of people's lifestyle,the recognition of sports consumption is deepening.Sports consumption will become the main type of urban residents' consumption in the future.Wuwei City is a five-tier city with the national economy in Gansu Province at the upper and middle level.Its size and population are distributed in other four-tier and five-tier cities in Gansu Province.At the same time,its unique geographical environment and cultural characteristics determine that its sports industry development in the four-tier and five-tier cities in Northwest China has a unique driving and influencing effect.Under this background,it is of great significance to study the types of sports consumption of urban residents in Wuwei and explore the law of development of sports consumption of urban residents in Wuwei,to promote the development of sports industry in Wuwei,to promote the work of national fitness in Wuwei and to promote the good life of residents.This research takes the sports consumption of urban residents in Wuwei as the research object.By using the methods of documentation,questionnaire and mathematical statistics,this paper studies the types of sports consumption of urban residents in Wuwei from the aspects of different gender,age,occupation and educational level,and further studies the five main types of sports consumption of residents in Wuwei through the survey data.Analysis.The study found that in recent years,the average annual sports consumption level of urban residents in Wuwei has shown an upward trend,but the overall consumption level is still in a low state,currently less than half of the national average sports consumption level,and the type of sports consumption is mainly based on the most basic physical sports consumption;the proportion of elderly people participating inphysical exercise in Wuwei City is large,but sports consumption is low.The fee level is low.Generally speaking,the level of sports consumption of male residents in Wuwei City is higher than that of female residents;the sports consumption population mainly concentrates on the young and middle-aged stage;the participation sports consumption activities mainly concentrate on the professions of science,education,culture and health,civil servants and other professions,mainly on the highly educated groups;the structure of sports consumption in Wuwei City is mainly physical,while the participation sports consumption is steadily rising,and the information consumption market.The stadium is just in its infancy,so the sports consumption structure shows a phenomenon of unbalanced development.The main factors affecting the type of sports consumption in Wuwei City are as follows: First,the city's economic development is slow and residents' income is low.Second,the guiding role of the policy to the sports industry.Third,the regional environment and the facilities of the stadium are imperfect.Fourthly,residents have low awareness of sports culture,weak consumption consciousness and lack of pillar industries.On this basis,combined with the actual situation of Wuwei City,this paper puts forward relevant suggestions: to increase the publicity of national fitness,enhance sports skills,enhance residents' sports awareness,and change the concept of sports consumption;to enrich the types of sports products,as far as possible to meet the different needs of residents of different classes and different disparities in sports consumption,and to realize diversified sports market;to promote the implementation of relevant policies and improve the relevant system.To ensure the stability of consumption,to establish an effective database,to explore the law of consumption,to grasp the trend of consumption,to provide reasonable and effective consumption suggestions,to expand the channels of sports consumption,and to realize the benefits,initiative and convenience of sports consumption.