Digital Lotto Sports Lottery Lottery Health Factors

The "Healthy China 2030" program outlines the goal of significantly improving health and equity,starting from a wide range of health influencing factors,and guaranteeing people's health in all directions and in full cycles.Digital lottery sports lottery tickets are favored by sports enthusiasts because of their simple gameplay,big jackpots,and prize pool effects.In 2017,digital lottery sports lottery sales reached 262.814 billion yuan,accounting for 61.5%of the total number of lottery sales.Digital lottery lottery tickets have also become the mainstream of sports lottery development.However,things have two sides.While digital lottery sports lotteries are developing rapidly,the lottery health issues of digital lottery sports players should be taken seriously.So,what is the health status of digital lottery sports players?How are their group characteristics?What factors will affect the lottery health of digital lottery sports players?This study intends to explore the above key issues in order to provide reference and basis for promoting the health of digital lottery sports players.Using the "Sports Lottery Lottery Health Questionnaire",1932 digital lottery sports players were surveyed to understand the health status and group characteristics of lottery sports lottery buyers.On this basis,in-depth interviews were conducted among 11 digital lottery sports players using grounded theory research methods to construct a structural model of the health effects of digital lottery sports lottery buyers.The specific findings are as follows:1.China's digital lottery sports lottery players have the highest scores in the control of lottery purchases,followed by the pleasing experience and social communication scores,and the scores for social harm and negative emotions are low.2.Digital Lotto Sports Lottery Lottery Health Group Structure Characteristics:Men's Digital Lotto Sports Lottery and Women's Digital Lotto Sports Lottery have significant differences in social hazards,men are higher than women:digital lottery sports lottery There are significant differences in age,health experience,social interaction and rational control.The older the age,the more enjoyable experience,social interaction and rational control;the rational control of digital lottery sports players has significant differences in academic qualifications.The higher the academic level,the stronger the rational control.3.Constructed a content structure model of the health influence factors of lottery-type sports lottery purchasers,including two aspects of individual factors and environmental factors.Individual factors include lottery motives,perceptual skills,superstitious beliefs,self-efficacy,and cognitive biases.Perceived risks;Environmental factors include accessibility,propaganda,inappropriate propaganda,lottery peer suppression,and non-color player peer promotion.Based on this,it proposes to standardize sports lottery propaganda,cultivate rational and colorful concept of lotteries,objectively recognize the probability of winning prizes,guide lottery rational color purchase and avoid herd behavior and other countermeasures to promote the health of digital lottery sports lottery.