The Short Video Column Program Of Humanistic Education New Media "Du Lesson"

The development and popularization of the Internet and the mobile Internet are leading the education upgrades comprehensive and profound.In recent years,with the flourishing of the Internet education industry and the concept of "lifelong learning"knowing,the scale of online learning users has been expanding year by year,and Internet education resources have become more and more abundant.In November 2016,"Du lesson" officially launched,its target audience are college students,and QA is the main form.One year after,"Du lesson" has more than 20,000 fans,and has created some popupar articles,such as "people's name—seven QA","Urbani's sacrifice".In November 2016,"Du lesson" was formally launched."Du lesson" is a humanistic WeChat public number with college students as the main audience group.Question and answer is the main form of "Du lesson".Recently,"Du class",has nearly 30,000 fans,and created explosive articles that attracted wide attention,such as "Seven Questions and Seven Answers in the Name of the People" and "The Sacrifice of Urban People".Due to the fierce competition of WeChat public number,the opening of articles is lack of interaction,the form and content are monotonous,the influence is insufficient and so on."Du lesson" must change immediately.Short video is social,fragment,creative and more popular with young people.So it can make up for "Du lesson".This plan discusses the planning background,contents production strategy and program implementation of the short video section "Seven Days Talk" in detail.It also opens a new window in internet education to clarify the positioning of users and enhance users Interactive and sticky,to create humane education IP,improve the "Du lesson" products and Professor Du Junfei own brand influence.This plan begins with the background of the Internet education market.It conducts market analysis,the development of the Internet education market and the status quo of humanistic education.On this basis,"Du lesson" will have clear market position and target users.It will help the short video column "Seven days talk",and make it better.