A Study On The Influence Of Thrill Seeking And Speeding Attitudes On Tourism Intention Of The Racing Theme Parks

Racing is one of the most popular sports in the world and it has developed into a more popular sport in foreign countries.With the continuous improvement of the living standard of our people,the car team has grown year by year.Many companies have shifted their investment perspective to the theme park.In particular,racing theme park that can hold racing events are most favored by investors.Racing theme parks invested and developed by enterprises have sprung up in our country,but there are some problems in its development,and there are a few racing theme parks operating successfully.Driving speed is a dangerous driving behavior and has become a key factor affecting road safety.Numerous examples show the universality and severity of speeding,reflecting that speeding has become a popular driving behavior.Based on the current situation and development of racing theme parks and speeding,this study starts from the potential tourists of racing theme parks,and analysis the influence of thrill seeking and speeding attitudes on tourism intention.Not only can fill the study gaps in this research,but also understand the thrill seeking and speeding attitudes of potential tourists.We explore the effects these factors on racing theme park intention,for the purpose of effective products,market segmentation,marketing and road traffic safety promotion.Firstly,we put forward the overall theoretical model of this study through the domestic and foreign literature reading and combing,based on the theory of planned behavior and drive theory.The initial scale of the study was obtained by reference to the foreign maturation scale and revised.The reliability and validity of the initial scale were examined by questionnaire,and the questionnaire was modified and perfected with the initial questionnaire.Then,the measurement scale of the study variable was obtained.We use questionnaires on the internet and the field of recycling to obtain the required large sample.Secondly,through the structural equation model test,we identify the correlation among thrill seeking,speeding attitude and tourism intention.Thrill seeking has a significant positive effect on the speeding attitudes,and the speeding attitudes has a significant positive impact on the tourism intention.In the effect on tourism intention,the influence of attitudes toward speed limits is the strongest.Thrill seeking has no direct impact on the travel intention but can have an indirect effect on the travel intention through competitive attitudes toward driving or attitudes toward speed limits.Thirdly,the independent sample T test and single factor analysis of variance were used to explore the difference of demographic characteristics in each variable.The results showed that there was no significant difference in gender,the degree of education,monthly income characteristics among the variables;Age has a difference in attitudes toward speed limits variables;Occupation in the thrill seeking variables are significantly different;Current residence in competitive attitudes toward driving are significantly different;Real driving experience in attitudes toward speed limits and travel intention variables are significant differences.Finally,the conclusions of this study are discussed.Based on the conclusion of the study,feasible suggestions are put forward for the construction and operation of the racing theme parks and the improvement of road traffic safety.There are four aspects of the measures,including develop marketable tourism products,design attractive marketing programs,take effective management measures,innovate road traffic safety management.