Research On The Marketing Strategy Of Education Training Company

In recent years,competition in the domestic education and training market has intensified,and pressure on enrollment has been increasing.This year,the Ministry of Education has put forward strict and concrete measures,starting with the key link of regulating off-campus training institutions and reducing the heavy burden of extracurricular activities on students.As an important development stage of the third echelon of the teaching and training industry,it is bound to have a great impact on the products and services of training institutions.At the same time,with the continuous reorganization of the teaching and training industry,the introduction of institutions that can not charge more than three months per student has greatly limited the teaching and training industry to quickly receive a large amount of cash flow,and then use cash flow to expand operations and product research and development.Some small and medium-sized educational institutions have gone bankrupt or have been acquired by large institutions.Under this background,the primary and secondary education and training industry should adjust its marketing strategy,promote the continuous growth of the business,establish business barriers different from other competitors,and maintain its own leading edge.This research is based on this background.In this paper,we choose the market of teaching and training industry as the background,and carry out an in-depth study and analysis on the actual situation of JR education and training company.Firstly,the background,significance and purpose of the research of this topic are expounded,and the research literature of domestic and foreign scholars on marketing strategy is summarized and summarized,and the main contents and research methods adopted in the research process are pointed out.Secondly,the current situation of K12 education and training market industry and internal marketing strategy of the company is analyzed.Next,we investigate and diagnose the marketing aspect of the company to find out the problem and analyze the cause of the problem.Then the company’s marketing environment is elaborated,from the external environment,the internal environment is analyzed.Finally,the suggestions of marketing strategy are given and the corresponding safeguard measures are made to ensure the smooth implementation of JR education and training company’s marketing strategy.The topic is based on the current K12 industry background,selected a more typical and in the promotion period,in a specific area of education and training enterprises as an example.It analyzes the marketing problems encountered in the general environment,and how to improve the marketing strategy,enhance the competitiveness of the company,and provide reference for JR’s successful realization of A-share listing and other similar education and training enterprises.