The Impact Of Social Networks On The Personal Income Of Urban Residents

As a kind of social network capital,the New Year Greeting Network,on the one hand,reflects the unique manifestation of social network in China from the perspective of strong and weak connectedness,on the other hand,it still includes the consideration of the hypothesis of "economic man" in the traditional social network theory.Based on CGSS2008 national survey data,this paper will analyze the impact of social network based on the New Year Greeting Network on the personal income of urban residents,and also compared with different income types,employment status and provinces and regions.The study shows:(1)On the whole,Chinese urban residents' New Year Greeting Network will have a positive and significant influence on their income,and the quality benefit is greater than the scale effect;(2)However,according to the Heckman two-step method,there is not enough evidence to show that the greeting group has higher income than the non-greeting group;(3)The impact of New Year Greeting Network on non-professional income seems obvious.The quality has a significant effect on the income of the employed,the self-employed,and people in eastern and central regions and the scale effect is more significant in the northeast and west in holiday.In regions with a high degree of marketization,people are more willing to seize some few key opportunities to maintain the relationship,but regions with lower levels of economic development are more likely to rely on their existing acquaintance environment.This discussion proves that in general,the New Year Greeting Network has a significant impact on the income of urban residents,and in different scenarios,the scale effect and quality effect have different effects.(4)Finally,on the basis of the above research,this paper provides some suggestions for further analyzing how New Year Greeting Network of social networks affects the personal income of urban residents.