Research On Brand Construction Of Urban Private Primary School

Brand building is the commander and soul of all the work in the school.For private schools,brand building is a major issue related to school survival and sustainable development.This article mainly uses the literature research method,the investigation research method and the case study method,has carried on the review to the private school development history,combs out the city private primary school brand construction main experience and the practice,takes the Yunnan province Baoshan Zy Primary School as the research object,probes into the effect,the question and the Enlightenment of its brand construction work;Improve the brand construction of urban private primary schools,for the urban private primary schools which have not yet carried out brand building to provide a more optimized,more in line with the current status of education reference program.The full text is divided into five parts to discuss.Part I: Introduction.It includes research background and significance,research purpose and content,research methods and technical route,literature review.The second part: The core concept and the theoretical basis.Core concepts include private primary schools,urban private primary schools,brands,school brands.The theoretical basis mainly has the brand theory,the school culture theory.The third part: the development of urban private primary schools and brand building.Including the historical review of the development of private education and the main practice and enlightenment of brand building in urban private primary schools.Part IV: A case study of brand building in ZY Primary school.This paper introduces the general situation of ZY Primary school,presents the specific circumstances of brand building in ZY Primary School--striving to create perfect conditions for running a school,carefully refining the idea of running a science,innovating and setting up a rich curriculum system,trying to hammer excellent teachers,striving for superior promotion,and building a multi-dimensional propaganda platform;Analyze the effect,problems and enlightenment of brand building in ZY Primary school.Part V: Reflection and summary.Including the city private primary school brand construction reflection;conclusion and prospect.The purpose of this study is to get rid of the research direction of "brand",especially in the past,the simple transplanting of enterprise brand research results in school brand building,and to get rid of the research on school brand construction mostly comes from the research direction of school practical experience,and strive to stand in the educational position and stand in the position of scientific refining,reflection and summing To carry out the relevant discussion on brand construction of urban private primary schools.