Research On Customer Satisfaction And Influencing Factors Of HS Leisure Farms

In recent years,leisure agriculture and rural tourism have developed rapidly.At the same time,a large amount of social capital has been attracted to rural areas,which has played an active role in promoting the economic and social development in rural areas.Leisure farm is a kind of integrated development mode of leisure agriculture and rural tourism.It has many functions,such as entertainment,leisure,sightseeing,education and so on.Because of the expansion of the number and scale of leisure farms,the pressure of market competition has also increased.Especially,the homogenization of leisure farms is serious,and the level of tourism products and services of leisure farms needs to be further improved.In order to promote the healthy and rapid development of leisure farm,it is the key to enhance customer satisfaction and loyalty.Based on this,this paper takes HS leisure farm as an example to construct the evaluation index system of customer satisfaction.Combined with the data collected to analyze the main factors affecting customer satisfaction of leisure farms.Guided by the theory of rural complex and the theory of tourists motivation,this paper takes the HS leisure farm tourist satisfaction and its influencing factors as the main research contents,on the basis of drawing lessons from the related achievements and experiences about the development of leisure farms and customer satisfaction at home and abroad.Make clear the factors that affect the customer satisfaction of leisure farm.At the same time,this paper analyzes the current situation,opportunities and challenges of HS leisure farm.Taking the customers of HS leisure farm as the object,a questionnaire survey was conducted,combined with the pre-designed satisfaction evaluation index,descriptive statistics and correlation analysis of the survey results were carried out,and the influencing factors of the customer satisfaction of the HS leisure farm were obtained.Finally,the research findings are summarized,and suggestions to promote the customer satisfaction of HS leisure farm are put forward.The paper draws the following three conclusions:(1)the level of customer satisfaction of HS leisure farm is general,in which,the rich degree of scenic spots,environmental hygiene,accommodation facilities,parking space,recreation and recreation facilities,the farm scenic spots,environmental hygiene,accommodation facilities,parking areas,recreation and recreation facilities,The display effect of publicity language signs in the tourist area,the satisfaction degree of special crowd service and personalized service is low.(2)Landscape,environment,product service,service attitude,and so on.(2)landscape,environment,product service,service attitude.Management factors and customer factors are the main factors that affect the HS leisure farm.(3)according to the influence mechanism of the tourist satisfaction degree of the HS leisure farm,the research suggests that the service facilities of the leisure farm should be further improved.Improve the service awareness of managers and service personnel,pay attention to receiving feedback from customers,and do full research in the design of service products in advance.