The Study Of Marketing Strategy For D Third Age University

China’s aging population is accelerating,according to the report of national bureau ofstatistics.In 2017,there was 240.9 million people aged 60 or above,accounting for 17.3percent of the total population,including 158.31 million people aged 65 or above,accounting for 11.4 percent of the total population.Both the population over 60 and the population over65 have increased by 0.6 percentage points over the previous year,and aging industry will play an important role in future economic and social development of China.Aging education is an emerging educational cause arising from the adaption to reform and opening up and the development of the aging society.It is also an important part of the cause of aging and the lifelong education system in China.Third age university is a platform for the elderly to renew their knowledge,keep fit,have fun and make friends.D third age university has their own formulation of the school’s mission with "old people have their own medics,old people have their own happiness,old people have their own actions and old people have their own gains".D third age university has elaborately built a high-quality ecosphere for the aged to adapt their needs to the condition of material life and spiritual life.At present,living and consumption concept of the old people in China gradually changed with the progress of the society,as an increasing number of the elderly with knowledgeable and high-quality,the elderly as a whole have more demand to the independence of the life,self-determined option and self consciousness also gradually enhanced,especially in terms of aging education,leisure,tourism and cultural entertainment life has great demand,they have gradually broke away from the traditional to the old way of life.Therefore we all start to focus on how to improve the health index and how to enrich the life for the aged.Under the guidance of China university association for the elderly,the educational cause of China’s aged has achieved rapid development,become to the aging education with Chinese characteristics,but there are still many deficiencies,to further explore the new concept of aging education career and the new mode of school-running,D third age university will pass through business model innovation on base and gradually pursue the core target of creation of real value for the elderly to push the development of the industry.This paper will from the perspective of demand to make an analysis of the difficulties and deficiencies during the operation of the third age university at home and abroad.And then make use of the theory of marketing to analyze the macro environment,competitive environment and the characteristic of personality of the old age person.Meanwhile,we will make the study to the mode of the operation and the marketing to establish the suitablemarketing strategy for D third age university and also to achieve the purpose of the combination of the theory and practice.