Research On The Optimization Of Zero-distance Fitness Company Marketing Strategy

China’s economy has developed rapidly in recent years.As people’s awareness of health continues to increase,the fitness industry has made considerable progress.The fitness industry started in China in the 1980 s and has grown to a certain scale.Although China’s fitness industry started late and still has a certain gap compared with developed countries,it still has a bright future.It is not difficult to see that the fitness industry is developing rapidly with the country’s emphasis on it.The fitness industry in Xi’an is no exception,various fitness venues are emerging rapidly and the market is fiercely competitive.As a local brand in Xi’an,Zero-Distance Fitness Company faces both market opportunities and competition challenges.In view of the current situation of Xi’an fitness market,Zero-Distance Fitness Company should grasp the opportunity and develop steadily,so it is particularly important to formulate appropriate marketing strategies.This article mainly uses literature analysis method,interview method,survey research method,questionnaire survey method,experience summary method and other methods to analyze the marketing status and existing problems of Zero-Distance Fitness Company.After that,it uses marketing theory,4P theory,and STP theory as the theoretical basis,and the PEST analysis method,SWOT analysis method,and Porter’s five forces model analysis method are used for comprehensive analysis.First of all,it investigates and analyzes the overall situation and marketing strategies of the Zero-Distance Fitness Company at this stage,and points out the current company’s problems in marketing.Through the analysis of the external environment,advantages,disadvantages,opportunities,threats,and marketing strategy of Zero-Distance Fitness Company,it is concluded that the fitness industry has good policies and great marketing potential.How to meet the needs of members for fitness is the vital marketing problem.Based on the analysis of different groups of people,providing humane products and services is the key to optimizing the company’s marketing strategies.Then use the STP model to segment the market,identify the company’s target market,and position the market and products.From the four aspects of product,price,channel,and promotion,formulate a 4P marketing mix strategy to optimize the company’s marketing strategy.Finally,propose safeguard measures.From the four aspects of management,manpower,salary,and finance,the company’s marketing strategy is ensured to be stable,efficient and sustainable.The process of studying the marketing strategy of the Zero-Distance Fitness Company provides a theoretical reference for the improvement of the company’s market competitiveness.Since the Zero-Distance Fitness Company is one of the well-known and representative fitness brands in Xi’an,the research in this article can also provide some reference for Xi’an Local commercial fitness companies,which has a certain reference value.We also hope to provide some insights and ideas for the formulation and optimization of marketing strategies in the same industry through the optimization research of Zero-Distance Fitness Company.