Research On Youth Subculture Communication In " Let’s Talk"

With the deep development of the Internet and the changes in the communication pattern,the Internet has become a new way of life for people.The youth subculture also shows unprecedented vitality in the cyberspace.The network homemade variety shows the youth atmosphere through the relaxed media atmosphere of the Internet.The potential value of culture,youth subculture has become an important element of online self-made variety,and network variety has also become a new carrier to spread the spread of youth subculture." Let’s Talk " is the leader of the network-made variety show.The program presents the elements that the youth group likes to see and hear.The program as a whole presents obvious youth subculture characteristics.In the Internet environment,the youth subculture group is more general,the form is more diversified,and the influence is more profound.The youth subculture of the network age has seen multiple turns,and the overall appearance is characterized by strong entertainment and weak resistance.The youth subculture of the Internet age contains great commercial value.The use of the network self-made variety to the youth subculture not only makes it attract attention,but also largely changes people’s inherent perception of variety shows.This paper mainly uses case study method and text analysis method.Based on the experience of predecessors and summarizing the research results of predecessors,this paper focuses on the performance of the program content of " Let’s Talk " from behind the scenes to the stage,closely integrating with the current youth group.The expression and characteristics of the youth subculture in the aesthetic and network ages are analyzed.The study found that the program has the carnival,weak resistance and gameplay of the youth subculture in the Internet age.In the communication strategy,the production team of " Let’s Talk " is younger,and the audience is very well understood.The audience is positioned as a new youth group.Strive to find a point of convergence with the subculture in the content.In the subculture style communication,the pictures of the program are mainly displayed by parody and collage,and the language is mainly expressed by the method of black and spit.The significance of the subculture communication of the program is different from the general entertainment program.It mainly promotes the self-construction and identity of the subculture groups and helps the subculture groups to carry out imaginary rebellion and resistance.The study found that the subculture communication of the program has some problems such as kitsch,debate and improper opinions.The program also has problems in the selection and management of the debater,and this issue will affect the spread of the youth subculture.In response to the above questions,the host and the tutor were asked to do self-management and on-site control,and the relevant departments strengthened the review of the program,emphasizing the bottom line awareness of the subculture,the selection of the program group,the selection of the debater,and the participation of the debater management system.I believe that subculture communication provides a better environment.