Research On The Teaching Of Marketing In Secondary Vocational School Based On Task-driven

With the continuous development of China’s economy,all walks of life gradually increase the demand for personnel with strong professional ability,and the importance of vocational education is highlighted.In the development of vocational education,the reform of curriculum teaching has always been an important subject."Marketing" is an important professional course for finance and business majors in secondary vocational schools.How teachers in secondary vocational schools reform the teaching of courses so that students can not only learn relevant knowledge of marketing,but also develop strong operational marketing ability has been a hot issue in the teaching reform of secondary vocational schools.Task-based teaching method is adopted by manufacturing,engineering and service majors in the teaching of secondary vocational schools in China,and some courses have achieved quite good teaching effects by using this method.However,when the task-driven teaching method is applied to the teaching of marketing,a major of finance and business in secondary vocational schools,there is little research and exploration and no good teaching model has been formed.Therefore,the research on the task-driven teaching method of marketing in secondary vocational schools is not only conducive to improving the teaching reform of secondary vocational schools,but also of positive significance to improving the practical marketing ability of secondary vocational students.Through the survey of secondary vocational students of a vocational school,mastered their actual learning situation and the characteristic,then apply the task driven teaching method of the related theory,combined with the teaching requirements of teaching outline,teaching of secondary vocational "marketing" course target,teaching activities,teaching methods,teaching evaluation,teaching practice,such as content,has carried on the new design.These new designs are applied in the teaching practice,and the experimental data obtained by means of questionnaire survey,individual interview and view of students’ scores are used to scientifically analyze and evaluate the actual teaching effect of task-driven marketing.Practice shows that task-based teaching plays an obvious role in improving the teaching effect of marketing course,stimulating students’ learning interest and enhancing students’ practical ability in marketing.