The Ideological And Political Education Of College Students In The New Media Environment

In recent years,with the rapid development of global science technology,the ways of information generation and dissemination have changed dramatically,especially the advent of Internet technology and new media technology.The emergence of information dissemination technology in the new era makes information dissemination no longer restricted to time and space.Informatization is the mainstream of today's social development,and it is also an important driving force to promote the rapid development of economy.Looking back at the development of new media in China,from blogs and online forums to microblogs,wechat and public number,which are now widely used in people's daily lives and the production and operation of all walks of life,these means of information dissemination not only record the development of new media,but also record new media how to impact the development of the whole society.In the new age of Informatization,people of all walks of life fully enjoy every kind of convenience what the new media technology bring to production and life.At present,one of the primary tasks of colleges and universities in China is to do a good job in ideological and political education of college students.Because of the active thinking of college students and their strong ability to accept new things,the application of new media technology to ideological and political education of college students is more and more supported and favoured by educational scholars.Although the intervention of the new media technology greatly enriches the means and content of the ideological and political education work of college students,but also brings a certain impact,so that the work of ideological and political education of college students face a great challenge.This paper analyzes the application status of new media technology in college students 'ideological and political education,and expounds the challenges about the application of new media technology to college students 'ideological and political education.Finally,the author puts forward the relevant countermeasures and suggestions from the perspectives of educators and receivers,so that all parties in the ideological and political education work can be well integrated into the new media technology environment,readjust the object and object structure and relationship in the ideological and political education work,promote the reform of the teaching concept and promote the multi-party interaction in the ideological and political education work.Above all,the new media technology can be better used in the hands of educators to stimulate an active learning among college students to accept ideological and political education and to improve the passive situation that ideological and political education faced with today.