On The International Brand Construction Of Vocational Colleges In Hunan Province Under The Background Of "One Belt And One Road"

From September to October 2013,during his visit to central Asia and southeast Asia,general secretary Xi Jinping put forward the initiatives of jointly building the “21st century maritime silk road” and the “silk road economic belt”,which attracted worldwide attention.In July 2016,the ministry of education pointed out in ?the action of promoting the joint construction of “One Belt And One Road”?,which means to strengthen the education cooperation and joint action of countries along the “One Belt And One Road” route are not only an important part of the joint construction of “One Belt And One Road”,but also provide talent support for the joint construction of “One Belt And One Road”.The “going out” strategy of higher vocational colleges can provide talents and technical support for countries along the “One Belt and One Road” route,help those countries to improve the level of vocational education and promote economic and social development.This paper takes the international brand building of vocational colleges in Hunan province as the main research object,takes the “One Belt and One Road” strategy as the research background,uses the literature research method and the case analysis research method,and attempts to provide reference for the in-depth implementation of “One Belt And One Road” strategy and the international brand building of vocational colleges in Hunan Province.This paper is mainly divided into four parts: the first part introduces the “One Belt and One Road” background of Hunan vocational colleges international brand construction ushered in opportunities and challenges.The second part combs the present situation of the international brand construction of Hunan vocational colleges,and analyzes the problems and reasons of the international brand construction of Hunan vocational colleges.The third part is case analysis--taking “Luban workshop” as an example,it mainly analyzes “Luban workshop” from the perspective of brand design background and design concept,and gets inspiration from it.The fourth part is the internationalization of higher vocational colleges in Hunan province brand building strategy,mainly according to the background of “One Belt and One Road”,we can conclude the questions and the reasons for brand construction of Hunan higher vocational colleges.In addition,getting the enlightenment from “Luban workshop”,this paper attempt to formulate strategies from three angles: ramming foundation in the construction of higher vocational colleges in Hunan province international brand,enhance the competitiveness of brand internationalization of higher vocational colleges in Hunan province,the government and related departments to support,in order to promote the course of the construction of higher vocational colleges in Hunan province international brand,expanding higher vocational colleges in Hunan province in the “One Belt and One Road” all the way along the country's influence.