A Research On The Formation Mechanism And Control Strategy Of The Irrational Public Opinion In Network

Along with the continuous development of information technology,the Internet has become an important place for Internet users to express their opinions.In the virtual network of public space,users can freely access to the information they are interested in,as long as there is network communications equipment and the users can upload and publish information,with flexible and convenient means of communication the internet highlight the powerful.The factors of the formation of network irrational public opinion are many aspects,from the perspective of the mechanism of the communication situation,the characteristics of the network’s anonymity,instant and topological characteristics provide the possibility for the formation of the public opinion whirlpool.From China’s current social operation mechanism,the collision system in the throes of reform of old and new ideas,is the fundamental reason for the irrational public opinion.Internet users own media literacy is low,but also by the cognitive ability of the non rational psychological impact on network events is not enough.At the same time,the network opinion leaders also have irrational behaviors,this is a direct result of recent hot network events frequent irrational public frenzy.From the point of view of media,media reports mechanism is not perfect,the media in reporting on the event exist untrue,agenda setting offset of the missing responsibility behavior.These are the important reasons for the formation of non rational network public opinion.According to the network of non rational public opinion to guide the reasonable control strategy including attach great importance to the cultivation of media literacy of the netizens,focus on strengthening the netizens to rational knowledge,for different classes of users adopt different ways,using technical means to standardize the users of non rational behavior,and through the cultivation of opinion leaders in the network to guide public opinion.At the same time we must step up to perfect the mechanism of supervision by public opinion of network,through the improvement of relevant laws and establish effective public opinion judged early warning and guidance mechanism,the establishment of effective rehabilitation and feedback mechanism,reduce non rational opinion brings negative effect.In addition,regulating functions of media media should adhere to the correct direction of public opinion,strengthen the ability to set the agenda,strengthen its internal management,and pay attention to the use of the combination of traditional media and new media complementary effectively guide the network public opinion rationality.The greatest degree to reduce the possibility o f network non rational opinion,and finally achieve the purpose of purifying the network public opinion field and stabilizing the social order.