Research Of The Behavior Of Guangzhou International Students Choosing To Buy Cosmetics Brands

As the strength of Chinese companies continues to increase,many companies have turned their attention to overseas markets.Especially after the "Belt and Road" initiative,China and foreign countries have closer economic cooperation.Many Chinese companies have invested overseas and have achieved good results.Results.Modern people attach great importance to their appearance,which makes the cosmetics industry develop rapidly.China has developed into the world's largest cosmetics market.Although international brands occupy a relatively large market share in China,the market share of Chinese brands has increased in recent years.Even some Chinese companies have expanded their overseas cosmetics market,which is also conducive to Chinese brands to create an international brand.Overseas Students are a group of passionate and active people from different countries,showing the spiritual outlook of different countries.Studying in China not only learn Chinese language and culture,but also have access to many Chinese products.The purchase and use of Chinese products can show the impression of the Chinese industry.This thesis is about Research on the behavior of Guangzhou students choosing to buy cosmetics brands.Through questionnaires,488 international students from 18 countries were investigated.Firstly,started with the consumption habits of Overseas Students to understand the habits and hobbies of Overseas Students in the consumption behavior of cosmetics,including factors affecting the purchase and use of cosmetics,preferred brands,Learn about the channels of cosmetics,the channels to buy cosmetics,and so on.After that,we analyzed the behaviors and impressions of Chinese brands on Chinese brand cosmetics,including whether to use Chinese brand cosmetics,which Chinese brand cosmetics to use,the problems and concerns of Chinese brand cosmetics,and the overall impression of Chinese brand cosmetics.Finally,use 4P marketing theory to suggestions for Chinese brand cosmetics to expand into foreign markets.I hope this thesis,will enable Chinese cosmetics enterprises to recognize the true views of foreign consumers,truly enhance the quality of products and brand image,promote products to the international market,and build their own international brand of cosmetics.