| With the rapid development of information technology,the new media,such as the Internet and mobile phones,have received extensive attention and skilled use.For higher education,the widespread use of new media has brought opportunities and challenges to ideological and political work in colleges and universities.At the meantime,it has provided new ideas and breakthroughs to enhance the affinity of ideological and political education.As far as the elements of ideological and political education are concerned,using new media to enhance the affinity of ideological and political education is mainly reflected in the main body,object,carrier and ring body of education in which new media are integrated into ideological and political education activities.It has affinity characteristics of being close to reality,object and life,and thus can show the attraction and appeal of ideological and political education.From the realistic point of view,the lack of affinity of ideological and political education in colleges and universities in the new media era is mainly reflected in the negative impact of new media on Ideological and political educators,educational objects,educational forms,educational carriers and educational environment in colleges and universities.In order to enhance the affinity of Ideological and political education in colleges and universities from the perspective of new media,we should give full play to the advantages of new media,start with the guidance of educators and the acceptance of educational objects.We should train ideological and political educators to use new media to develop new ideas of Ideological and political education,enrich educational contents,improve educational methods,expand educational carriers,optimize the educational environment,promote the innovative application of new media in ideological and political education in colleges and universities,and enhance its affinity,pertinence and effectiveness. |
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