Development Status,Problems And Countermeasures Of Mobile Internet Games

Along with the continuous development of media technology,communication industry and mobile phone industry,online games have undergone great changes in terms of presentation form and participation form,and have formed an industry with huge output value and user scale.Mobile online games have been integrated into people’s daily lives as a medium environment,affecting people’s entertainment,relaxation and social activities.Especially in 2015,mobile online games represented by Tencent’s "King Glory" began to rise strongly.Mobile online games rely on their consumption of fragmented time,as well as portability and strong sociality.In just three years,the mobile online game industry has completely surpassed the computer online game,and has become the industry with the highest production value and the largest number of players.As an important part of the cultural industry,online games have broad prospects for development.Countries and local governments are introducing policies to support game-related industries.On the other hand,the higher addiction of games and the negative impact on minors have been criticized by parents and teachers.How to achieve the double harvest of economic and social benefits while the strong rise of mobile online games is a problem that the national and domestic game companies have to consider in the future development.In this paper,from both theoretical and practical perspectives,and using the network questionnaire as a supplementary means to studied and analyzed the development status,problems and Countermeasures of mobile online games.The introduction part of the article states the background,significance,research status at home and abroad,research methods and innovations of this study.The first chapter introduces the related concepts of mobile online games,including the origin of games,the definition,characteristics and development process of mobile online games.Analyses the development status of mobile online game industry from two perspectives of domestic media ecology,and combs the development environment of mobile online game.It points out that the vigorousdevelopment of mobile online game can not be separated from the appropriate political,legal,economic,cultural and technological environment,which on the one hand provides support for the development of mobile online game.On the other hand,it is also the incentive for the problems of the game industry at this stage.Chapter 2 discusses the problems in the development of mobile online game industry,including too much emphasis on profit-seeking,slow progress in anti-addiction,serious plagiarism in the game industry and the objective reality of insufficient high-end talents,and to analyze the causes of these problems.Chapter 3 is for the current stage of the game market reflected by the analysis of some problems,put forward some strategic recommendations.In terms of research methods,this study proceeds from the relevant theories from the ecological perspective,combines some representative game products such as Tencent and Netease,and used literature research,case analysis and questionnaire survey to discuss the theoretical and practical aspects.