Research On The Individualized Characteristics Of Ideological And Political Education In The Big Data Era

General Secretary Xi Jinping put forward at the National Conference on Ideological and political work in Colleges and universities that we should promote the integration of traditional advantages of Ideological and political work with information technology and enhance the sense of the times and attraction.Since human beings entered the era of big data in 2012,big data has been widely used in various fields,and education is no exception.Ideological and political education actively embraces big data,seizes the advantages of big data technology,and constantly strengthens the individualization of Ideological and political education.Under the background that the object of Ideological and political education in the era of big data pursues more individual independence and individualized development,guided by Marxist theory and the latest achievements of its localization in China,this paper comprehensively studies,implements and implements General Secretary Xi Jinping's second collective study on the implementation of the national big data strategy at the National Conference on Ideological and political work in Colleges and universities and the Political Bureau of the Central Committee of the Communist Party of China.Speech spirit,elaborate the connotation and composition of personalized characteristics of Ideological and political education,analyze the opportunities and challenges faced by personalized characteristics of Ideological and political education in the era of big data,and introduce the main forms of personalized characteristics of Ideological and political education in the era of big data,in order to explore the main strategies of personalized enhancement of Ideological and political education in the era of big data.This paper is mainly divided into the following four parts:The first part elaborates the connotation and composition of the individualized characteristics of Ideological and political education,from the connotation analysis of individual,individuality and individualization as well as individualized education,to the connotation analysis of the individualized characteristics of Ideological and political education.The individualized characteristics of Ideological and political education are mainly composed of five aspects:humanistic care principle,subjective education requirement,order-based content provision,decentralized communication method and precise process management.The second part,starting from the current era of big data,analyses the opportunities and challenges faced by the personalized characteristics of Ideological and Political Education under the background of big data.Big data,through its technical advantages,data analysis,accurate judgment and prediction of the whole sample,has realized the individualized interaction between the subject and object of Ideological and political education,the individualized presentation of the process,the diversified selection of resources and the pertinent application of methods.At the same time,the lack of in-depth personalized education and immature big data technology also make the personalized characteristics of Ideological and political education face challenges in the era of big data,such as the lack of in-depth concept of personalized education,the incomplete coordination mechanism of personalized education,the inadequate resources of personalized online education,and the inadequate application of big data in personalized education.The third part mainly introduces six main manifestations of personalized characteristics of Ideological and political education in the era of big data,including personalized ideological guidance,personalized public opinion crisis intervention,personalized psychological counseling,personalized employment guidance,personalized difficulty assistance and personalized development evaluation.The fourth part puts forward the basic strategy of highlighting the personalized characteristics of Ideological and political education with big data,starting from the top-level design,improving the system of personalized education;focusing on classified advancement,improving the working mechanism of personalized education;persisting in problem-oriented,solving the difficult problems of personalized education;expanding the use of big data,and constantly improving the level of personalized education intellectualization.