From The Perspective Of Perceived Value Theory,this Paper Studies The Influence Of College Students On Their Intention To Use Sports Apps

With the rapid development of national economy,scientific and technological innovation is progressing day by day,mobile Internet technology has entered the era of the whole people,and mobile phone software related to sports is emerging in an endless stream.As a public platform to disseminate sports knowledge and provide sports services,sports APP has significant advantages in guiding sports exercise for all.As one of the users that cannot be ignored in sports apps,college students have become an indispensable part of their daily life to exercise and acquire sports knowledge through sports apps.College students are the backbone of the use of sports apps,which needs are the factors that affect the use intention of college students,what is the use motivation,the use intention behavior behind college students' sports apps is a problem behavior that needs to be discussed and studied urgently.Based on this research background,this study takes sports APP as the research object and the perceived value theoretical model(VAM)as the basic research model.According to the characteristics of sports APP products and previous studies on sports APP,this study introduces the new variable of subjective criterion in planned behavior theory(TPB).In terms of research methods,this paper USES literature sorting method,questionnaire method and statistical analysis method to combine,through quantitative and qualitative research,divide the characteristics of sports APP products into five aspects: perceived usefulness,perceived entertainment,perceived cost,technical characteristics and subjective norms.Based on the theory of perceived value,five features are taken as the independent variable,perceived value as the mediating variable,and willingness to use as the dependent variable to construct the influencing factor model of college students' willingness to use sports apps.After determining that the samples meet the criteria of normal analysis through descriptive statistics,reliability and validity analysis and equation fitting are carried out on the data distribution.All indicators are good and meet the relevant standards.According to the research hypothesis,a structural equation model with three relations of unmediated,partially mediated and completely mediated was constructed,and the comparative analysis determined that the partially mediated model was the optimal model.The empirical results of the optimal model show that among the 16 hypotheses,7 are supported by data and the hypothesis is valid,while 9 are not supported by data and the hypothesis is not valid.According to the above research ideas and methods,through a series of empirical analysis,the following conclusions can be drawn: These sports APP products take sports data recording,social function,video teaching,training plan and other functions as the main development functions of the APP.Such functions are widely used by users due to their scientific,convenient,social and economic characteristics.(2)In the survey on the current situation of college students' use of sports apps,it is found that sports apps are widely recognized by college students,most of whom are junior and senior students majoring in science and engineering and economics and management.Compared with male students,female students prefer to use sports apps.Introduction on weibo,WeChat platform and friends is the main platform for college students to understand sports apps.The main purpose of college students to use sports apps is to monitor sports data,supervise and urge them to exercise and learn sports skills.(3)College students most often use sports apps for functions such as data recording,exercise planning and social contact.Besides,college students' continuous use of sports apps,frequency of using sports apps and time of using sports apps are all good.Through the study,it was found that in the actual running process of sports apps,problems such as slow content update,inaccurate data record and frequent push of advertisements were exposed.(4)Perceived usefulness and perceived cost cannot affect college students' willingness to use sports apps,and have no impact on perceived value.Perceived entertainment has a direct impact on college students' willingness to use sports apps,and perceived entertainment also indirectly affects their willingness to use sports apps by influencing perceived value.Technical characteristics can directly affect users' willingness to use,but not their perceived value.Subjective norms cannot directly affect users' willingness to use,but influence users' perceived value to influence their willingness to use.(5)Among the influencing factors of college students' willingness to use sports apps,according to the degree of influence,the first is the technical characteristics of the product,the second is the perceived value,the third is the perceived entertainment,and the last is the subjective standard.